Marketing Commercial Planning, mgmt

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Serbia is looking for a Planning Executive

ROLE POSITIONING AND OBJECTIVES

We are looking for a candidate to fill the position of Planning Executive in our office in Belgrade! We are seeking a highly analytical and detail-oriented professional who is passionate about demand planning, forecasting, and turning data into actionable business insights. The ideal candidate thrives in a dynamic, fast-paced environment, enjoys collaborating with cross-functional and regional teams, and has the ability to balance operational excellence with strategic thinking to drive business performance, forecast accuracy, and informed decision-making.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Lead the monthly demand forecasting cycle for assigned categories and markets, ensuring alignment with business objectives and planning timelines.

• Develop and maintain short- and long-term demand forecasts by incorporating market trends, competitive dynamics, and business scenarios.

• Consolidate, analyse, and interpret marketing, sales, and performance data to support strategic decision-making.

• Translate consumer, shopper, and trade insights into actionable recommendations that support planning, pricing, and commercial strategies.

• Collaborate closely with Finance, Trade Marketing, Brand, Activation, Supply Chain, and regional stakeholders to ensure forecast accuracy and business continuity.

• Manage forecasting and planning systems, ensuring data integrity, timely updates, and effective implementation of planning decisions.

• Monitor production, inventory, and delivery flows to identify and mitigate risks such as stock shortages, excess inventory, and write offs.

• Coordinate planning-related data requests and provide accurate, timely support to local and regional teams.

• Manage relationships with external market information providers, ensuring high-quality data, cost efficiency, and timely delivery of insights.

• Support scenario planning, KPI reporting, budget management, and compliance with internal standards, business continuity requirements, and regulatory frameworks.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor's degree in Economics, Statistics, Business Analytics, Supply Chain, Marketing, or a related field.

• 3-4 years of experience in Demand Planning, Market Research, Sales Planning, Trade Marketing, Business Intelligence, or a similar analytical role, preferably within the FMCG industry.

• Fluent English, both written and verbal.

• Advanced knowledge of Microsoft Excel, PowerPoint, and data analysis tools.

• Strong forecasting and analytical skills, with the ability to interpret sales, consumer, and market data and translate findings into business recommendations.

• Experience working with planning and forecasting systems such as Kinaxis, BPC, APO, or similar platforms.

• Strong understanding of demand planning processes, forecasting methodologies, and commercial planning principles.

• Excellent communication, presentation, stakeholder management, and influencing skills.

• Strong project management, organizational, and problem-solving capabilities, with high attention to detail.

• Collaborative, proactive, and adaptable mindset, with the ability to thrive in a fast-paced and dynamic business environment.

WE ARE BAT

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets

• Brands sold in over 200 markets, made in 44 factories in 42 countries

• Newly established Tech Hubs building extraordinary capabilities for innovation in 4 strategic locations

• Diversity leader in the Financial Times and International Women’s Day Best Practice winner

• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.