Sales Supervisor

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco has an exciting opportunity for a Sales Supervisor in Heredia, Costa Rica.

Develop and execute a Trade Marketing and Distribution plan within the assigned territory that supports brand, volume, and profitability objectives for each sales channel and key account. Utilize budgets and resources in the most effective and efficient manner to achieve Trade Marketing and Distribution objectives together with the Trade and Distribution Representatives.

Your key responsibilities will include:

• Manage and maximize the availability and freshness of BAT’s brand portfolio, ensuring the proper implementation of brand strategies and the fulfilment of all customers’ basic service requirements while minimizing supply chain costs.

• Manage and supervise field execution by Sales Representatives during market visits, developing their knowledge and skills through coaching and feedback, thereby maximizing work efficiency, execution effectiveness, and positive impact on key performance indicators.

• Maximize consumer sales of BAT brands through point-of-sale activities that positively influence purchasing behaviour and position BAT as the preferred supplier for all assigned customers within the territory.

• Review and control the accounts and assets within the assigned territory to ensure that allocated resources are appropriate, properly safeguarded, and utilized efficiently and effectively.

• Identify Training and Development needs for team members in order to align their competencies, knowledge, and skills with current and future job requirements, while ensuring compliance with established development programs.

• Jointly agree on performance objectives with employees, focusing on key role priorities to ensure alignment between individual and team performance and overall company objectives.

• Plan and define the factors impacting Distribution within the assigned territory to guarantee continuous brand availability, product quality, and cost-effective distribution.

• Develop trade marketing activities at the point of sale to build strong commercial relationships with customers and maximize consumer sales of BAT brands.

• Support and conduct effective negotiations to capitalize on opportunities identified within the trade environment, while maintaining strong commercial relationships based on the principle of mutual benefit.

• Develop Commercial Terms & Conditions and Performance-Based Investments to:

  • Reduce Supply Chain costs.
  • Ensure fair and consistent treatment of trade partners.
  • Increase sales volume.

What are we looking for?

• High School Diploma (Completed Secondary Education).

• Valid B1 driver's license.

• Experience working in the commercial area of Fast-Moving Consumer Goods (FMCG) companies.

• Experience managing teams and leading personnel.

• Knowledge of the Fast-Moving Consumer Goods (FMCG) market.

• Budget management knowledge.

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Power BI).

• Coaching and people development and Effective communication and Negotiation skills.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.