Digital & CRM Specialist (m/w/d)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco Austria has an exciting opportunity for a Digital & CRM Specialist in Vienna

Are you passionate about technology, digital trends, and data-driven decision-making? Have you already demonstrated an entrepreneurial mindset and the ability to deliver high-quality results in a fast-paced environment?

If you are eager to make an impact, take first ownership, and contribute to the success of a global organization, we would love to hear from you.

As a Digital & CRM Specialist, you will support the Consumer Experience Department in the execution of digital initiatives, with a particular focus on CRM activities that contribute to business growth and consumer engagement.

Your key responsibilities will include:

• Follow the day-to-day execution of CRM activities across our brands, including audience segmentation, campaign setup, content creation, and marketing automation.

• Contribute to the planning and coordination of CRM and digital campaigns, collaborating with internal teams and external partners.

• Coordination of careline activities to ensure accurate CRM processes and compliance with business guidelines.

• Support the review and coordination of copy and visual content across some of our online channels (EA websites), managing the briefing with our agencies.

• Assist with the monitoring of budgets related to managed activities and projects.

• Coordinate with technical development agencies and internal collaborators to support project delivery, concentrating especially on Database related initiatives.

• Help track project timelines and ensure key deliverables are completed according to plan.

• Monitor CRM performance metrics and support the preparation of insights and recommendations.

• Finding and coordinating alignments with other teams to identify successful strategies

The role is also designed to feed the talent pipeline within BAT & the Marketing functions.

What are we looking for?

• University degree, ideally Master

• 2-3 years of experience in Digital Marketing roles, ideally within an FMCG company.

• Previous experience handling day-to-day CRM activities. Experience with or certifications in Salesforce and/or HubSpot are considered a strong plus.

• Languages: Proficiency in German & English language required

• Good project management skills and a proactive attitude towards delivering results on time and in full.

• Good understanding of Marketing Technology (MarTech) tools and digital platforms, as well IT affinity.

• Highly developed analytical skills

• Proactive with a sense of ownership

• Ability to maintain a high level of professionalism and confidentiality

• Solid grasp of business imperatives and strong business insight

• Excel knowledge required

If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential at BAT.

What we offer you? Startup Mentality in a Global Corporate

• Join us at BAT as we lead a transformative journey in the FMCG industry, committed to creating A Better Tomorrow. We’re on a mission to reduce the health impact of our products by offering consumers a wider range of enjoyable and lower-risk options. Here, you’ll experience the agility and ownership of a Viennese startup within the framework of a global corporate, giving you the freedom to bring your ideas to life in an environment that values innovation and collaboration.

Prime Office Location in Vienna & Flexible Work Options

• Work from our stunning Vienna office, located just steps from Stadtpark and a short stroll to St. Stephen’s Cathedral. Prefer working from home? No problem. You can enjoy up to 40% remote work, allowing you to balance productivity with lifestyle, whether you’re at home or anywhere in Austria.

Focused on Your Growth

• At BAT, we prioritize your development. Through structured career conversations, we provide personalized support tailored to your aspirations and life situation, ensuring you’re equipped to reach your career goals. We believe in nurturing talent, and your growth is our commitment.

Competitive Salary & Benefits

• An above-average salary: EUR 48,960 p.a. gross (performance-based). Depending on qualification & experience overpayment is possible. Beyond that, enjoy flexible work hours and a host of benefits including an annual variable bonus, monthly SODEXO vouchers, public transport pass, fresh fruits, free coffee, and more.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.