Commercial Finance Manager - Marketing

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT PAKISTAN IS LOOKING FOR AN ASSISTANT COMMERCIAL FINANCE MANAGER

SENIORITY LEVEL: Experienced Professional

FUNCTION: Finance

LOCATION: HO, Islamabad

ROLE POSITIONING AND OBJECTIVES

Reports to: Senior Commercial Finance Manager

Reporting Level: Mid-Manager

Geographic Scope: End market/Area/Region

WHAT YOU WILL BE ACCOUNTABLE FOR

• Act as the strategic finance business partner to Marketing, providing financial insights to support brand growth and commercial objectives.

• Lead the planning, forecasting, governance and control of marketing overheads and brand investment budgets.

• Evaluate marketing initiatives, consumer programs, agency engagements and value chain partnerships through robust ROI analysis and business case development.

• Drive marketing spend effectiveness by measuring performance against agreed commercial and financial KPIs.

• Lead post-investment reviews and provide recommendations to optimize future investment decisions and resource allocation.

• Develop financial models and scenario analyses to support campaign planning, portfolio priorities and strategic marketing initiatives.

• Track and report marketing performance, linking investment decisions to volume growth, revenue, profitability and market share outcomes.

• Ensure strong financial governance, compliance and control across all marketing expenditure, contracts, agency payments and investment approvals.

• Partner with cross-functional teams to identify productivity opportunities and deliver continuous improvement across marketing investment processes.

• Monitor and lead the Distributor ROI reporting activity

• Liaison with Trade marketing and Field Sales Team for approvals on Pricing changes, Distributor Onboarding / Offboarding and other requisite approvals.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor's or Master's degree in Finance, Accounting, Economics or a related discipline. Professional qualification (ACCA, CIMA, CA, CFA) is an advantage.

• 5+ years of experience in Commercial Finance, Marketing Finance, FP&A, Revenue Growth Management or Business Partnering roles within a multinational environment.

• Strong experience in financial modelling, investment appraisal, ROI analysis and business case development.

• Proven ability to manage budgets, forecasts, overheads and marketing investments.

• Strong analytical and problem-solving skills with the ability to translate data into actionable commercial insights.

• Experience partnering with senior Marketing, Trade Marketing or Commercial stakeholders.

• Advanced Excel and financial analysis capabilities; knowledge of SAP, Power BI and BI reporting tools preferred.

• Strong communication, stakeholder management and influencing skills.

• Demonstrated ability to work in a fast-paced environment, manage competing priorities and drive continuous improvement.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.