Senior Talent Marketing Manager (All Genders) - Relocation to Munich required

Company Description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

Build the talent engine behind one of Europe's leading e-commerce employers.

Most Employer Branding roles focus on content.

Most Recruitment Marketing roles focus on campaigns.

This role connects the entire talent attraction ecosystem.

At zooplus, you'll own the platforms, channels, journeys, insights and strategies that transform employer brand awareness into measurable hiring outcomes across Europe. From our careers site and talent CRM to candidate journeys, analytics and channel performance, you'll create the systems that help great talent discover, engage with and join zooplus.

Working alongside our Junior Employer Brand & Social Media Content Manager, you'll ensure our story reaches the right audiences, through the right channels, at the right time.

Think of this role as a product owner for talent attraction: combining strategic thinking, digital marketing expertise, data-driven decision making and stakeholder influence.

Impact plus innovation. The power of plus.

What you'll own

Talent Attraction Strategy & Performance

You'll own the talent attraction funnel from awareness through to application.

• Define and continuously improve our measurement framework and talent marketing dashboard.

• Monitor channel, campaign and funnel performance.

• Connect marketing activity to application quality, hiring outcomes and source effectiveness.

• Turn insights into clear priorities, experiments and optimisation opportunities.

Careers Site, CRM & Candidate Experience

You'll create seamless digital experiences that turn interest into action.

• Own the careers site roadmap, governance and continuous optimisation.

• Improve candidate journeys through UX, SEO, accessibility and conversion best practices.

• Build and manage talent community and CRM programmes.

• Develop scalable nurture and engagement journeys for priority talent segments and markets.

Recruitment Marketing & Employer Brand Activation

You'll bring our EVP to life across digital channels and candidate touchpoints.

• Translate hiring priorities into audience-focused attraction strategies.

• Own channel performance across LinkedIn, Glassdoor, kununu and other relevant platforms.

• Partner with content, Talent Acquisition and business stakeholders to deliver compelling candidate experiences.

• Ensure consistent EVP activation throughout the candidate journey.

Technology, Partnerships & Innovation

You'll help shape the future of talent attraction at zooplus.

• Lead cross-functional projects from idea to implementation and measurement.

• Manage agencies, vendors and technology partners.

• Collaborate with Technology, Data, Legal and Privacy teams.

• Identify opportunities to use AI, automation and emerging technologies responsibly to improve efficiency, insight and candidate experience.

What success looks like in your first six months

• A trusted talent marketing dashboard with clear KPIs and baseline metrics.

• A defined CRM operating model and priority audience segments.

• At least one live nurture or re-engagement journey.

• Clear ownership and governance of the careers site.

• A prioritised optimisation roadmap driven by data and insight.

• Strong alignment between Talent Marketing, Employer Branding and Talent Acquisition activities.

Qualifications

If you are currently based in the UK and would consider relocating for the role to Munich after probation (6 months), let us know and we're happy to talk. We do support relocation and the visa process.

We're open to candidates from Digital Marketing, CRM, Growth Marketing, Strategic Employer Branding, Recruitment Marketing, or related backgrounds.

You'll likely have:

• 5+ years of experience in talent attraction, recruitment marketing, employer branding, digital marketing, CRM or lifecycle marketing

• Experience working in an international or multi-market environment

• A master's degree in Marketing, Digital Marketing, Business, Communications or a related field

• Ownership experience for a website, CMS, platform or digital customer journey

• Hands-on experience with CRM, marketing automation or audience engagement programmes

• Strong analytical and reporting skills with the ability to translate data into action

• Excellent project management and stakeholder management capabilities

• Experience influencing cross-functional teams and senior leaders

• Understanding of SEO/GEO, conversion optimisation, UX, A/B testing and GDPR requirements

• Strong AI literacy and sound judgement regarding responsible adoption

• Excellent English language skills; German is highly desirable

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts (noopener noreferrer).

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid