Marketing Strategy Intern, Walt Disney World Resort, Spring 2027

About the Role & Program

“We create Magic.”

That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true!

Our ultimate objective is to drive consumer demand, visitation and revenue goals for Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, visit during a specific season, reach a specific consumer segment, stay in a Disney Resorts Collection hotel, and purchase a ticket to Walt Disney World Theme Parks.

This internship is a full-time, six-month commitment in the Orlando, FL area from January 2027 - June 2027

What You Will Do

You will help deliver annual revenue and attendance goals for Walt Disney World Resort. Important responsibilities will include supporting Managers by building and implementing communication plans, evaluating campaign creative, analyzing consumer research results, interpreting analyses and determining go-forward action plans, monitoring tactical performance, and other key projects as assigned.

By applying for this role, you may be considered for a Marketing Strategy Internship role on one of the following teams: Domestic Audience Marketing, Florida Resident & Annual Pass Marketing, Merchandise Marketing, Disney Resorts Collection & Central Florida Tourist Marketing, Multi-Cultural Marketing, or Experience & Technology Marketing.

Make an impact by...

• Thinking critically to develop strategic inputs, communicate strategies, and develop communication plans to support business objectives

• Creatively solving business issues through innovation of new ideas

• Using data to identify trends and support research, analysis, and reporting efforts

• Coordinating and leading a variety of projects to increase awareness and relevancy, drive intent to visit and accelerate conversion

• Collaborating with internal teams to support business needs through emails, organic and paid media, web content, etc., and developing and executing marketing strategies across the business to reach key audiences

Required Qualifications & Skills

• Ability to use data analysis and consumer insights/research to help tell a clear, compelling story; comfortable working with numbers

• Team collaboration with the ability to handle conflict to positive resolution

• Proficiency using Microsoft Office Suite and developing presentation decks

• Previous Marketing Internship experience

• Takes initiative and possesses personal leadership skills with an entrepreneurial mindset

Preferred Qualifications

• Prior Disney Experience

• Familiarity with AI & AI Powered Tools

• Fluent in Spanish

Education

• Senior year preferred

• Major or previous coursework in Marketing, Business, or related field

Eligibility Requirements & Program Information

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.

• At least 18 years of age

• Possess unrestricted work authorization

• Have not completed one year of continual employment on a Disney internship or Disney College Program

Additional Information

• Be compliant with The Disney Look (opens in new window) appearance guidelines

• Program Length: The approximate dates of this internship are January 2027 – June 2027

• Fully available to work full time hours (approximately 40 hours per week) have a consistent, reliable work schedule throughout the internship

• Transportation: Able to provide/have reliable transportation to/from work

• Able to provide own housing for the duration of the internship program in the Orlando, Florida area

• Florida Housing: Limited housing opportunities may be available for Florida Based Professional Interns through American Campus Communities, for more information click here (opens in new window)

• Recommendation – Print This Role Description: We encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for an interview. Note that this role description will not be accessible once the posting is closed.

The pay rate for this role in Orlando, Florida is $23.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.