Lead Manager Campaign Operations (Digital Marketing)

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Lead Manager – Campaign Operations in Winston – Salem, NC

Consumer Experience is seeking a dynamic and passionate leader to join the Digital Campaign Operations team responsible for the development of Campaigns and partnerships that enable the Company’s sophisticated data-driven investment strategies. As a key member of an exciting and fast-paced group, this role provides an opportunity for ensuring that Campaign Operations is the backbone of our omni-channel initiatives, providing seamless journeys for Adult Tobacco Consumers and driving a mobile-first approach. As part of the Consumer Marketing Services team the Campaign Operation Manager will play an integral part in ensuring that strong relationships are maintained with the brands and Adult Tobacco Consumers. The role requires an innovative mindset, comfort with ambiguity, resourcefulness, determination, drive, and a sincere passion for professional growth within digital marketing.

Your key responsibilities will include:

• Lead end to end operational delivery of email, SMS, mobile, and direct mail campaigns for 12+ brands.

• Serve as a core end user in the use of Adobe Experience Platform products and the methods by which it can be used to effectively optimize digital business.

• Manage campaign and journey intake, scoping, handoffs, execution readiness, and production deployment in support of customer journey building operations, primarily using the Adobe Marketing Cloud Solutions, including Campaign V8 and AEP.

• Serve as escalation point for complex operational issues, campaign risks, and production incidents

• Proficiency in communication strategies of consumer journeys, audience segmentation and personalization.

• Ability to provide hands-on building and implementation of campaign set up, validation, execution, and testing.

• Optimize campaign performance through A/B testing, personalization, creative, and content management.

• Monitor internal testing results and industry best practices.

• Integrate learnings to ensure optimal campaign results, improved email deliverability, and compliance around permission-based marketing.

• Troubleshoot any errors that occur with the campaign or with any of the workflows within Adobe Campaign Classic, V8, and AEP.

• Govern technical and creative requirements for campaigns as a Workfront power user, ensuring consistent application of intake standards, workflows, task routing, ownership, and reporting.

• Partner with IT, Adobe, and external vendors on enhancements, automation, and release readiness activities.

What are we looking for?

• Bachelor’s degree required, Business or Marketing or equivalent experience.

• 2+ years of regulated industry experience

• 3+ years of Digital Marketing experience

• Strong communication, collaboration, credibility, and influencing skills.

• 2+ years’ experience in Adobe Campaign / AJO / AEP

• Hands-on experience with Enterprise Marketing Campaign tools and CRM platforms (Adobe Campaign, Workfront, Salesforce, Marketo, Hubspot, AWeber, MailChimp etc.)

• Hands-on experience with Enterprise SMS deployments (through vendors like Sinch or Twilio)

• Understanding of key marketing regulations like CAN-SPAM, TCPA, etc.

• The ideal candidate will be detail-oriented with the ability to prioritize across many internal and Business projects.

• Knowledge of HTML/CSS + JavaScript and/or scripting languages a plus

• The Lead Manager will support the business by delivering best in class marking campaign execution.

• Adobe Certified Expert type certification (example: Adobe Campaign Classic Business Practitioner)

• Proven ability to manage complex, high volume campaign workflows across multiple stakeholders.

• Strong operational judgment, attention to detail, and ability to manage competing priorities.

• Offers a passion for data-driven marketing strategies, consumer experiences and project management.

• Solves complex problems through innovative ideas, seeking diversity of thought and opinion.

• Navigates ambiguity, risk, and roadblocks in pursuit of innovation.

• Effectively manages concurrent project workloads, timelines, and administrative responsibilities.

• Excels in a fast-paced team environment and takes accountabilities for all deliverables.

• Strives to make others better by building a high performing culture.

• Seeks diversity of thought, fosters an inclusive environment, and strives to make others better.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not

• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

• Health Savings Account start-up contribution for employees who elect the high deductible health plan

• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

• Company paid life insurance of 1x annual base pay ($50,000 minimum)

• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

• Tuition reimbursement and student loan support

• Dependent Scholarship Programs

• Free confidential personal financial counselling service

• On-site health centers and 24/7 fitness centers at certain company locations

• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

• Health-care concierge service

• Volunteer service opportunities

• Extensive training opportunities

• Company vehicle for eligible employees

• Mobile phone allowance for eligible employees

• Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.

• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at wppgeneral@RJRT.com

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