National Modern Trade Senior Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

BAT Vietnam has an exciting opportunity for a National Modern Trade Senior Manager role in Ho Chi Minh City, Vietnam.

WHAT YOU WILL BE ACCOUNTABLE FOR:

• Define and lead nationwide Key Account (Modern Trade) strategy, covering convenience stores chains, local/ independent marts and airport vendors (e.g., Vasco, AVC), aligned with Trade Development priorities, brand portfolio direction and channel growth opportunities, including direct management of strategic negotiations, trading terms and business development plans.

• Drive end-to-end performance tracking, covering volume, share, pricing, visibility, portfolio and out-of-stock, ensuring timely communication on variances and corrective actions to both Key Accounts and internal partners.

• Manage resources and budget effectively, ensuring disciplined investment, compliance with internal controls and continuous evaluation of return on investment, supported by account performance reviews, and P&L forecasts.

• Translate strategy into execution by collaborating closely with regional sales teams, ensuring Key Account plans are on time, in full, with clear governance, communication and course correction where required.

• Strengthen commercial outcomes and team effectiveness through strong ownership, strategic analysis of competitor performance, new product launches and portfolio initiatives, while role modelling a balance between strategic negotiation and executional excellence.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Minimum 10 years of Key Account or Modern Trade experience, preferably within FMCG or MNC environments, with a Bachelor’s Degree in Marketing, Business, Commercial or related fields.

• Strong understanding of Key Account/ Modern Trade management, including account strategy, trading terms, customer negotiation, activation planning and in-store execution.

• Proven ability to lead strategic negotiations with key customers, while ensuring executional excellence and delivering measurable business impact.

• Strong commercial competence, with the ability to analyse volume, share, pricing, portfolio, availability, out-of-stock and competitor performance to identify growth opportunities.

• Strong cross-functional leadership and partner management skills, with the ability to collaborate effectively with Regional teams, Distributors, Finance, Brand, Supply Chain and external customers.

• Proven leadership capability, including coaching, developing and engaging teams to deliver priorities on time and in full.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.