Director, Marketing Finance

POSITION SUMMARY

This Finance Marketing Director position is a strategic finance leader supporting the Global Marketing Organization’s (GMO) Customer Marketing Group, with primary focus on the Creativity & Productivity (C&P) marketing organization.

KEY RESPONSIBILITIES

1. Data-Informed Decision Making & Strategic Business Partnership

• Provide strategic finance leadership for the GMO VP of Customer Marketing, supporting the C&P marketing organization (Business Professionals & Consumers and Creators & Creative Professionals teams).

• Serve as a proactive thought partner to marketing leadership, shifting discussions from reporting results to understanding drivers, implications, and actions.

• Guide cross-functional alignment of investment priorities and strategic decisions across Product Marketing, Go-to-Market, GMO, and Finance leadership teams.

• Deliver recurring business reviews and executive reporting that translate financial and marketing trends into clear business implications and recommended actions.

2. Marketing Effectiveness & Investment Optimization

• Proactively identify diminishing returns, underperforming investments, and budget reallocation opportunities to improve marketing value and investment efficiency.

• Partner closely with Product Marketing and Growth Marketing Insights (GMI) teams to evaluate performance trends and optimize marketing investments across the funnel.

• Build and maintain an executive-level Marketing Return on Investment scorecard, providing leadership with ongoing insight into program performance and spend efficiency.

3. Budget Management & Financial Planning

• Own end-to-end financial management of variable marketing budget (> $1B annually), lead quarterly forecast cycles, risk and opportunity assessments, and scenario planning.

• Establish investment guardrails, approval workflows, and budget shifts that balance financial control with the agility modern marketing demands.

4. Leadership & Team Development

• Lead and develop a high-performing finance team, focused analytical rigor, business partnership, and continuous improvement.

• Represent marketing finance in cross-functional leadership forums, including the Finance Leadership Team, GMO and C&P marketing leadership meetings.

QUALIFICATIONS & EXPERIENCE

Required

• 10+ years of progressive finance experience, with a strong background in topline product/go-to-market finance and/or marketing finance role within a consumer-facing business.

• Demonstrated expertise evaluating marketing efficiency, including experience with multi-channel investment analysis, attribution methodologies, and/or media mix modeling.

• Proven track record leading new financial capabilities, processes, and ways of working within marketing finance and/or FP&A environments.

• Advanced financial modeling skills; proficiency in Excel and planning tools (e.g., Anaplan, SAP).

• Experience with BI and visualization tools (e.g. PowerBI).

• Bachelor's degree in Finance, Accounting, Economics, or a related quantitative field, or equivalent experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,500 -- $302,850 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $209,100 - $302,850

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.