With 2.6M customers and more than Eur 600M of Gross Written Premium, Prima is one of the most successful InsurTech player in the world. In a market in which traditional insurance companies struggle to provide great services, Prima’s mission is to leverage on technology to give customers Great Experience and Great Prices.
Prima has redesigned and digitized the entire insurance value chain by building from scratch its own tech platforms on the most advanced tech stack and data analytics capabilities.Launched in 2015, in 2020 Prima became the market leader in the online motor sector in Italy.
In 2021 Prima launched the Home and Family product and is on a journey to become a one stop shop for customers willing to buy insurance products. Prima is at the beginning of an international expansion. A team of 83 people in London and 34 in Madrid are opening the UK and the Spanish markets. Prima works in partnership with Munich Re and Swiss Re, the world’s two major reinsurers. Prima is backed by the most prestigious financial institutions in the world. Goldman Sachs and The Blackstone Group, invested in 2018 in the largest venture capital round ever made in Italy at that time. The Carlyle Group is also part of the shareholders since 2022.
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