About the role:

You will be responsible for designing and leading the strategy for the assigned brand, defining its positioning and short-, medium-, and long-term vision to drive profitable growth, increase penetration and consumption frequency, and strengthen market share. You will lead the end-to-end development and execution of the marketing plan, working cross-functionally with commercial teams to ensure the achievement of sales, profitability, and market share objectives.

Main Responsibilities:

• Develop the brand’s short-, medium-, and long-term vision and strategy, identifying category and portfolio opportunities to drive sustainable, profitable growth.

• Define and evolve brand positioning, translating it into compelling communication campaigns that resonate with consumers and strengthen market presence.

• Develop and execute marketing plans and initiatives to achieve sales, P&L, and market share objectives.

• Manage the brand budget, allocating resources and monitoring investments and expenses to maximize advertising and promotion (A&P) efficiency and business impact.

• Analyze market trends, competitive activity, consumer behavior, and sales channels to uncover actionable insights, growth opportunities, and competitive advantages.

• Monitor sales and P&L performance against the operating plan, partnering with relevant teams to address gaps and implement corrective actions.

• Lead portfolio strategy and development to increase penetration and consumption frequency, create new consumption occasions, and reach new consumer segments while ensuring profitability.

• Oversee innovation and product extensions, ensuring incremental business value while minimizing cannibalization of the core portfolio.

• Coordinate communication and media strategies with internal teams and agencies, ensuring consistent execution of brand positioning and effective investment allocation.

• Partner with global teams to align local strategies, positioning, priorities, innovation, and communication plans with global brand guidelines.

• Collaborate with Commercial, Trade Marketing, Food Service, Consumer & Market Insights, S&OP, Finance, Media & Digital, Legal, Public Relations, Logistics, and Quality to ensure integrated execution of the brand strategy.

• Champion a consumer-centric, research-driven culture, translating insights and learnings into informed decisions that anticipate trends and address emerging consumer needs.

• Develop team capabilities through clear direction, constructive feedback, and meaningful development opportunities that support individual growth and business objectives.

About You:

• Bachelor’s degree in Marketing, Business Administration, Business, Communications, or a related field.

• Minimum of 6 years of experience in Marketing, with solid experience in Brand Management, including brand strategy development, positioning, communication, innovation, and portfolio management.

• Experience in P&L management, Marketing budgets, and A&P, as well as sales analysis and brand performance management.

• Knowledge and experience in Consumer Insights, Market Research, market analysis, and consumer behavior, as well as the development and execution of communication campaigns and media strategies.

• Experience leading and developing teams, fostering collaboration, accountability, and a results-oriented mindset.

• Strong competencies in strategic thinking, organizational integration, and people management.

• Advanced/conversational English, considering the interaction with global

What We Offert:

Careers with caring built in - discover our benefits here.

About Ferrero

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.