Shopper Activation Executive

City: Dublin

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As a Shopper Marketing & Activation Executive, you will help bring Reckitt brands to life across retail and pharmacy environments throughout Ireland. You will transform brand and commercial strategies into engaging in-store experiences that make it easier for shoppers to find, choose, and buy our products.

Working closely with Brand, Sales, Category, and Operations teams, you will deliver impactful activations, point-of-sale materials, and in-store communications that drive visibility, strengthen brand presence, and support commercial growth.

This is an exciting opportunity for someone who enjoys combining creativity, shopper understanding, and project management to influence how leading brands show up in store.

Your responsibilities

• Develop and deliver point-of-sale (POS) materials and in-store communications for campaigns, promotions, and new product launches.

• Support the creation of engaging shopper activation plans across retail and pharmacy customers.

• Ensure a consistent and high-quality brand experience across all in-store touchpoints.Use shopper insights and behaviours to inform messaging, navigation, and activation strategies.

• Support the development of fixtures, signage, displays, and navigation solutions that improve the shopping experience.

• Collaborate with Commercial, Brand, Category, Operations, and Digital teams to deliver integrated activation plans.

• Contribute to retail media, digital activation, and in-store innovation opportunities.

• Conduct store visits to evaluate execution, gather insights, and identify opportunities for improvement.

• Partner with field teams to maintain high standards of in-store execution.

• Manage activation budgets, supplier relationships, and project timelines to ensure activities are delivered on time and within budget.

• Brief and coordinate creative, production, and agency partners to deliver best-in-class activation materials.

The experience we're looking for

• 2-3 years of experience in shopper marketing, retail marketing, FMCG, customer activation, or a similar commercial role.

• Experience delivering in-store marketing campaigns and point-of-sale materials.

• Understanding of retail environments and shopper behaviour.

• Experience managing projects with multiple stakeholders and competing priorities.

• Ability to work effectively with external suppliers, agencies, or production partners.

• Strong organisational skills with excellent attention to detail.

• Experience within FMCG, consumer goods, retail, or pharmacy sectors is advantageous.

• Knowledge of the Irish retail and pharmacy landscape is beneficial.

• A degree or equivalent experience in Marketing, Business, Communications, or a related field is welcome.

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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