Expert
Head of GTM Finance Products (Founding Role)
Our Finance suite — Expenses, Procurement, Projects, Headcount Planning — is one of the fastest-growing parts of Factorial, and we've decided it deserves its own go-to-market engine. We're looking for the founder of that engine.
This is not a role you step into. It's a business you build. You'll own the Finance go-to-market end to end across five markets (ES, FR, PT, IT, DACH): the strategy, the team, the pipeline, the revenue. You'll start close to a blank page — and within your first year, you'll have hired and ramped your own SDRs, Account Executives, and pre-sales consultants, designed the sales motion for each market, and put Finance on a growth trajectory the rest of the company builds around.
You'll sit in the Finance triad alongside the Product Director and Product Marketing Manager — equal voice, shared accountability for the domain's P&L.
What you'll own
Build the operation from zero
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Design the standalone Finance GTM structure: which roles, in which markets, in which order. Then hire them — SDRs, AEs, and pre-sales consultants are yours to recruit, ramp, and lead.
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Define the operating model: territories, quotas, comp plans, qualification criteria, handoffs with the core HR sales org. Decide what Finance runs independently and where it plugs into the existing machine.
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Own the number. Pipeline, conversion, ACV, revenue — you carry the Finance target and answer for it.
Design the go-to-market strategy — per market
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Five markets, five different buyer realities. Build the playbook for each: ICP, messaging, channel mix, competitive angle against Pleo, Spendesk, Payhawk, Coupa, and the local players in every geography.
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Decide where to attack first. Sequence market entry and investment like a founder allocating scarce capital — because that's what you'll be doing.
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Activate all three revenue streams: New Business, Customer Success and Expansion (turning 13,000+ HR customers into Finance customers), and Partners.
Sell from the front
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In the early months, you are the sales team. Run discovery, run demos, close the first deals yourself in every market. Your playbooks will be written from deals you've personally won, not theory.
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Stay in deals even as the team scales — the most strategic opportunities are yours to lead.
Feed the product
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Be the strongest customer voice in the building. Turn what you hear in discovery and lost deals into structured, prioritized product feedback, and shape the Finance roadmap as a peer of the Product Director.
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Bring competitive intelligence in from every market; push positioning and pricing insight out through Product Marketing.
Move the wider organization
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Partner with Marketing to generate qualified Finance pipeline — campaigns, content, events built around the Finance buyer.
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Align Sales, CS, and Partners leadership around the Finance agenda. Most of the company won't report to you; all of it needs to pull in your direction.
What we're looking for
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An entrepreneurial operator. You've built something from scratch — a new business line, a new market, a new team, or your own company. You're energized by ambiguity, you default to action, and you think in terms of P&L, not headcount.
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Sales-driven to the core. You've carried and beaten quota, and you've led teams that did the same. You can open a market personally: prospect, discover, demo, negotiate, close. Selling is not something you delegate on day one — it's how you learn the business.
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A proven builder of teams. You've hired SDRs, AEs, or pre-sales talent before — ideally across countries — and you know what great looks like at each role. You set standards, coach hard, and make people better quarter over quarter.
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A multi-market thinker. You've operated across European markets and understand that what works in Spain won't automatically work in DACH. Fluent English required; working proficiency in at least one of Spanish, French, Italian, Portuguese, or German strongly preferred.
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A product-obsessed seller. You treat customer feedback as fuel, not noise. You genuinely enjoy working with Product, and you know how to convert field signal into roadmap influence.
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Influence as a craft. You move people who don't report to you — Product, Marketing, Sales, CS, Partners. You build coalitions, sell internally, and turn data into decisions.
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Bonus: Finance domain fluency. Experience selling to or working with the office of the CFO — Spend Management, FP&A, AP automation, procurement, or ERP-adjacent SaaS — is a strong plus. If you don't have it yet, you'll need the curiosity and speed to earn credibility with finance buyers fast.
About us
At Factorial, we're building the leading business AI management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe's fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.
We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we'd love to meet you.
Our Values
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We own it: We take responsibility for every project. We make decisions, not excuses.
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We learn and teach: We're dedicated to learning something new every day and, above all, share it.
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We partner: Every decision is a team decision. We trust each other.
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We grow fast: We act fast. We think that the worst mistake is not learning from them.
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We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
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We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.
Wanna learn more about us? Check our website!
Perks of being part of our team
We care about people and we also offer a lot of benefits for employees:
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