Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. 
 
 The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. 
 
 Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
 
 
Responsibilities
 
<ul> 
 <li>Have an understanding of HTML, CSS, and javascript</li> 
 <li>Understand a company's online presence and current marketing performance</li> 
 <li>Create and implement a content strategy that will maximise brand visibility, by increasing organic and paid search traffic to a website and encouraging users to engage and take positive action</li> 
 <li>Carry out keyword research and analysis to identify valuable search terms and trends relating to your client or employer's business</li> 
 <li>Employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure optimal content ranking</li> 
 <li>Collaborate with any social and content colleagues/teams over content optimisation - drawing on user intent research to inform content strategies and to develop appropriate content</li> 
 <li>Carry out a range of SEO activities to improve a website's performance, in accordance with the content strategy - using tools and optimisation methods, such as google analytics, web analytics, strategic marketing, and search engine marketing, to improve organic search traffic and through paid advertising and utilising both organic and paid marketing methods</li> 
 <li>Conduct competitor analysis and monitor competitors' SEO strategies to identify ways to improve your clients' position in the marketplace</li> 
 <li>Continually monitor and refine SEO performance strategies</li> 
 <li>Look at KPIs such as organic traffic, search engine results page rankings, brand vs non-brand keyword clicks and SEO leads - and present findings in a clear and relatable way</li> 
 <li>Conduct technical and on-page audits, checking for necessary url structure changes, fixing broken links, correcting heading hierarchies, adding missing metadata, etc.</li> 
 <li>Write original content for webpages - tailored for the target audience</li> 
 <li>Provide SEO advice and support to clients, signposting or actioning as necessary</li> 
 <li>Employ user experience and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance</li> 
 <li>Develop and integrate content marketing strategies</li> 
 <li>Monitor search engine algorithms to keep up to date with changes.</li> 
</ul> 
 
Requirements
 
<ul> 
 <li>A genuine interest in SEO and/or digital marketing</li> 
 <li>Evidence of a strong personal online profile, e.g. A blog, website or connections and interactions on various social media platforms</li> 
 <li>An ongoing commitment to keeping your technical skills and knowledge up to date</li> 
 <li>An inquisitive mind which drives you to understand Google's evolving algorithms and predict what changes might be coming</li> 
 <li>A good understanding of search engines and ranking factors</li> 
 <li>An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns</li> 
 <li>A good understanding of PR and how to get the right messages out there</li> 
 <li>An understanding of how customers search, where they search and why they purchase something online</li> 
 <li>A good understanding of the wider marketing context</li> 
 <li>Strong analytical skills for understanding ranking algorithms</li> 
 <li>Excellent communication skills to educate, inform and mediate across a number of stakeholders in an organisation</li> 
 <li>An understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)</li> 
 <li>Proficiency in Microsoft Office and an excellent knowledge of Excel</li> 
 <li>An ability to work collaboratively on team projects or campaigns</li> 
 <li>A positive attitude and resilience to maintain good working relationships with clients </li> 
 <li>Some experience and knowledge of web hosting.</li> 
</ul> 
 
 
Diversity &amp; Inclusion
 
 Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging. 
 
 We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
 
 
Please contact careers@hogarth.com if you need the job advert or form in another format. 
 
Data
 
 We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. 
 
 When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to Hogarth WW. Before you do this, we think it's a good idea to read through our Privacy st atement . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

WPP is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill & Knowlton, Mindshare, Ogilvy, Wavemaker, and VML.

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Hogarth, a global content experience company, seeks a full-time SEO specialist with a strong interest in SEO and digital marketing. You will create and implement content strategies to maximize brand visibility and improve website performance. Hogarth values diversity and inclusion, offering an environment where everyone can enjoy opportunity and feel a sense of belonging.

SEO specialist

Summary

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