With 4.2M customers, €1.3BN in gross written premiums across Europe, and a team of over 1.000 people, Prima is one of the most successful insurtech player in the world. Prima leverages technology to accomplish one mission: to give customers a great experience at great prices.

Launched in 2015, in 2020 Prima became the market leader in the online motor sector in Italy, redesigning and digitalising the entire insurance value chain by building from scratch its own tech platforms on the most advanced tech stack and data analytics capabilities.
Prima is backed by the most prestigious financial institutions in the world. Goldman Sachs and The Blackstone Group, invested in 2018 in the largest venture capital round ever made in Italy at that time. The Carlyle Group is also part of the shareholders since 2022.
In 2021, Prima launched the Home and Family product and is on a journey to become a one stop shop for customers willing to buy insurance products.
In 2022, Prima started an international expansion: we currently have a team of more than 90 professionals in London and more than 60 in Madrid, expanding both the UK and Spanish markets.

We are Prima, and we can’t wait to see where our journey takes us next.

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