Position Description:

The Marketing Business Partner drives growth for the assigned Business Unit by translating business priorities into integrated, account based marketing strategies and campaigns. The role combines hands on planning, content development, and program execution with the ability to manage through influence across a matrixed organization. Success requires proven, relevant industry knowledge and expertise tailored to the Business Unit being supported (e.g., deep domain experience in the BU's sector such as DoD/U.S. Federal).

The role is expected to operate as a strategic, collaborative partner to BU leadership and BD/capture teams, producing final draft quality work products that minimize executive rework and accelerate speed to market. For Federal/National Security aligned Business Units, success requires fluency in how government buying happens (missions, stakeholders, acquisition processes, compliance constraints, and timing windows) so marketing activities are pursuit aligned, compliant, and delivered at the right time in the acquisition cycle.

This position is located in our Fairfax, VA office; however, a hybrid working model is acceptable.

Your future duties and responsibilities:

• Translate BU priorities into an effective marketing strategy and plan, aligning programs to growth objectives.

• Envision, design, and lead execution of integrated campaigns that span digital, events, sponsorships, earned media, advertising, and social.

• Develop and deliver account based and deal based marketing (ABM) initiatives to support strategic pursuits and enhance client relationships. Establish and run ABM as a disciplined growth system by defining priority accounts/programs, mapping stakeholder and decision ecosystems (government and relevant primes/partners), and orchestrating channels into coherent pursuit support plans. Work with Public Relations, Government Relations, and Analyst Relations to influence external stakeholders.

• Support message development and provide client facing leaders with materials and strategies to strengthen partnerships. Produce final draft deliverables (e.g., sector narratives, account messaging, executive briefs, event strategies, capability one pagers, and campaign plans) with minimal iteration required by BU leaders.

• Identify opportunities to showcase success on strategic Federal programs and leverage contract vehicles. Apply practical understanding of contract vehicles (e.g., IDIQs/GWACs/BPAs), recompetes, prime/sub dynamics, and budget/acquisition cycles to align messaging and campaign timing.

• Design and develop high impact collateral and thought leadership (e.g., white papers, blogs, video) and ensure targeted dissemination. Build credibility and trust by positioning BU leaders through mission relevant thought leadership in appropriate industry outlets (e.g., defense/IC publications, conferences, panels, research briefs), tailored to submarket realities and stakeholder priorities.

• Leverage Centers of Excellence and cross functional teams to execute digital, creative, and event strategies aligned to campaigns.

• Lead digital marketing initiatives including SEO/SEM, marketing automation, analytics, and multichannel.

Required qualifications to be successful in this role:

• 10+ years of B2G marketing, communications, consulting, and/or business development experience within a Federal IT or professional services organization.

• Proven success leading integrated marketing campaigns and delivering a wide range of external communications assets.

• Strong executive presence with excellent written and verbal communication skills; ability to present to senior audiences.

• Experience producing high impact content and managing multiple deadlines, stakeholders, and projects under pressure.

• Personnel and budget management experience; strong proficiency in MS Word, Excel, and PowerPoint.

• Bachelor's degree required; MBA preferred or equivalent experience.

• Flexibility work to nights/weekends to meet critical deadlines and to travel as needed.

• Demonstrated ability to operate effectively within a matrixed organization through influence.

• Proven domain expertise aligned to the Business Unit's industry (e.g., U.S. Federal Government/DoD).

• Demonstrated GovCon fluency, including understanding of acquisition lifecycle realities, stakeholder environments, and common contracting structures/constraints sufficient to independently produce compliant, opportunity aligned marketing guidance and materials.

CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set, level, experience, relevant training, and licensure and certifications. To support the ability to reward for merit based performance, CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $130,700.00 $283,100.00.

CGI Federal's benefits are offered to eligible professionals on their first day of employment to include:

• Competitive compensation

• Comprehensive insurance options

• Matching contributions through the 401(k) plan and the share purchase plan

• Paid time off for vacation, holidays, and sick time

• Paid parental leave

• Learning opportunities and tuition assistance

• Wellness and Well being programs

#CGIFederalJob #LI AR2

Skills:

• Business partnering

• Business Understanding

• Marketing Capability Delivery

• Marketing Comm & Promotion

• Marketing Strategy & Policy

What you can expect from us:

Together, as owners, let’s turn meaningful insights into action.

Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…

You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.

Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.

You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.

Come join our team—one of the largest IT and business consulting services firms in the world.

Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, pregnancy, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status or responsibilities, reproductive health decisions, political affiliation, genetic information, height, weight, or any other legally protected status or characteristics to the extent required by applicable federal, state, and/or local laws where we do business.

CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at US_Employment_Compliance@cgi.com. You will need to reference the Position ID of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you. Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a Position ID will not be returned.

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All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held. Dependent upon role and/or federal government security clearance requirements, and in accordance with applicable laws, some background investigations may include a credit check. CGI will consider for employment qualified applicants with arrests and conviction records in accordance with all local regulations and ordinances.

CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI’s legal duty to furnish information.