Principal, Customer Strategy & Storytelling

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations

• Austin, US

• New York, US

• San Francisco, US

About the Role

The Developer Platform is the fastest growing set of products in Cloudflare. As part of our explosive growth, we are looking for a Principal, Customer Strategy & Storytelling to establish, scale, and architect the stories we tell about the Developer Platform inside and outside the company.

This is a high-impact, foundational individual contributor role within Developer GTM. You will unearth compelling customer transformations, translate complex technical breakthroughs into magnetic narratives, and architect programs that showcase the value of Cloudflare’s developer platform and AI infrastructure to both internal teams and the global ecosystem. As an early member of this team, you will have the autonomy to experiment, to learn what resonates, and to establish scalable operating rhythms and success metrics. Your work will showcase the value of Cloudflare's developer platform and AI infrastructure both internally and to the global ecosystem.

Responsibilities

• Narrative Creation: Identify and develop compelling customer stories demonstrating how Cloudflare’s Developer Platform delivers transformational, measurable outcomes for cutting-edge startups and global enterprises. Build repeatable frameworks for customer identification and story development.Marketing Partnership: Partner with Marketing to bring customer stories to life through long form content, campaign materials, thought leadership, executive presentations, and novel channels.

• Sales & Partner Enablement: Create the first draft of robust enablement assets for technical sales organizations, sellers, and partner networks. Once we see that our stories equip teams to accelerate sales, you will hand off and support.

• Bridging Audiences: Showcase our best technical wins authentically to developer communities while simultaneously translating those into narratives for commercial impact for enterprise buyers and executives.

• Advocacy & Ecosystem Building: Cultivate trusted relationships with strategic customers, executive sponsors, and account teams to build a thriving network of customer champions who amplify Cloudflare's product story.

• Strategic Insights: Surface emerging customer use cases, customer trends, and strategic insights to inform business strategy.

• Impact & Measurement: Measure program effectiveness through customer advocacy participation, storytelling adoption, and commercial impact.

What Success Looks Like

First 30 days: Establish key relationships, consume an inordinate amount of content about our customers and existing stories, identify a few priority narratives. You’ve shipped your first customer story.

First 6 months: Translate and distribute your first stories across internal and external channels. Launch a repeatable customer storytelling motion across DevGTM, including the cross-functional processes for identification and engaging account teams. We are hitting a new level of narrative (this is not a case study factory) and telling the story in novel ways. You’ve shipped a way for customer stories to be easier to find for our field teams, and they hit their goals faster because of it.

First year: Build a scalable customer engagement and storytelling capability that is measurably supporting Dev GTM’s growth. Your partnership is sought after, because it has created such compelling narratives through our field teams, owned channels, and executive voices that our program makes waves in the AI ecosystem.

Desirable Skills, Knowledge, and Experience

At Cloudflare, we know that great candidates come from diverse backgrounds with non-linear paths. You don’t need to tick every single box to be right for this role. If you are excited about building a better Internet and ready to make an impact, please apply.

• Customer Experience: 8-10 Years Experience in Customer Success, Customer Strategy, Strategic Account Management, or Customer Marketing.

• Customer Presence. Excellent internal and external relationship building and stakeholder management.

• Program Builder. Demonstrated experience working cross functionally to deliver results. Proven success building new programs and processes in fast-growing organizations.

• Technical Fluency: 5+ Years experience working on developer-first products with a highly technical customer base. Comfort working with that audience, telling their stories. An instinct for what will “hit” on Hacker News paired with commercial acumen for enterprise buyers.

• Storytelling Excellence: Exceptional one-to-many (writing, communication, decks) and one-to-one (stakeholder management) communication skills.

• Entrepreneurial Mindset: Comfort navigating ambiguity and driving initiatives independently. A love of the chaos and comfort doing unscalable things.

Compensation

Compensation may be adjusted depending on work location.

• For Bay Area based hires: Estimated annual salary of $164,000 - $200,000
• For NYC based hires: Estimated annual salary of $156,000 - $190,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance

• Dental Insurance

• Vision Insurance

• Flexible Spending Accounts

• Commuter Spending Accounts

• Fertility & Family Forming Benefits

• On-demand mental health support and Employee Assistance Program

• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance

• Life & Accident Insurance

• 401(k) Retirement Savings Plan

• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave

• Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.