Campaign Activation & Engagement Manager, M&A and Transaction Solutions (AMATS)

This is not a traditional campaign management role. You will be responsible for ensuring that agreed marketing priorities, multiformat campaigns and client engagement programs are activated effectively across the organization. Success requires someone who can think strategically, build structure from complexity, coordinate diverse stakeholders and create repeatable approaches that improve effectiveness and scale.

Aon is in the business of better decisions At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

Campaign Activation Planning

• Translate campaign strategies into integrated activation plans and audience engagement programs.

• Build practical activation roadmaps covering channels, audiences, timing, content deployment and follow-up activities.

• Ensure events, content, social, digital and sales enablement activities operate as part of a coordinated campaign rather than standalone initiatives.

• Align activation plans with business priorities, growth objectives and target audiences.

• Identify opportunities to improve efficiency and drive cost savings through greater standardization, reuse and scalability with global colleagues and external partnerships.

Audience Engagement Programs

• Design engagement journeys that help move priority audiences from awareness through consideration and ongoing engagement.

• Develop activation approaches for key M&A and Transaction Solutions audiences including Private Equity firms, M&A Attorneys and other advisors and Strategic Corporates.

• Recommend and deliver engagement tactics that strengthen relationships and increase participation in marketing initiatives.

• Partner with business stakeholders and sales enablement teams to improve audience progression and follow-through.

Strategic Event and Client Engagement Activation

• Working with Global Marketing Leader, develop and deliver third-party sponsorship strategy and calendar.

• Serve as primary liaison with third-party agencies.

• Manage third-party sponsorship fulfillment, including collecting, creating, tracking and delivering upon sponsorship benefits including speaking opportunities, marketing materials, social media promotion (pre, during and post event), advertisements, client 1:1 meeting opportunities, etc.

• Develop and deliver integrated activation plans for strategic conferences, executive roundtables, sponsorships, webinars and flagship client engagement programs.

• Create pre-event, during-event and post-event engagement frameworks that maximize business value.

• Ensure thought leadership, executive participation, client outreach and follow-up activities are coordinated.

• Partner with business leadership, events and marketing teams to ensure programs support broader campaign objectives.

• Partner with Marketing Manager, Integrated Strategic & Growth Campaigns, Marketing Analyst & Enablement Coordinator and Aon Global Creative team to coordinate digital and printed materials for events.

• Conduct post-activation reviews and identify opportunities to improve future performance.

Activation Frameworks and Playbooks

• Develop repeatable activation models that can be applied across multiple campaigns and regions.

• Create scalable playbooks, templates and engagement frameworks that improve consistency and effectiveness.

• Establish best practices for audience engagement, content utilization and campaign activation.

• Maintain an evolving library of activation approaches that can be reused across future programs.

Cross-Functional Leadership

• Act as the bridge between campaign strategy owners and execution teams.

• Coordinate planning across communications, digital marketing, content, events, design, sales enablement and regional marketing teams.

• Facilitate activation planning sessions and maintain alignment across stakeholders.

• Identify and resolve delivery risks, dependencies and competing priorities.

• Build trusted relationships across a diverse global stakeholder group.

Regional Enablement

• Support regional marketers with activation plans, engagement approaches and campaign toolkits.

• Enable consistent global execution while allowing flexibility for local market needs.

• Gather regional feedback and market insight to improve future programs.

• Share successful activation approaches and lessons learned across teams.

Measurement and Optimization

• Define activation-level success measures aligned to broader campaign objectives.

• Evaluate engagement performance across campaigns, events and client programs.

• Identify opportunities to improve participation, effectiveness and commercial impact.

• Prepare actionable recommendations informed by campaign data, stakeholder feedback and market insight.

• Promote a culture of continuous improvement and learning.

Skills and experience that will lead to success

Required

• 5+ years of experience in B2B marketing, client engagement, campaign activation, events marketing, account-based marketing or integrated communications.

• Experience executing multi-channel marketing campaigns across complex stakeholder environments.

• Demonstrated ability to coordinate multiple teams and priorities simultaneously.

• Strong project and program management capability.

• Experience developing activation plans, engagement programs and audience-focused marketing initiatives.

• Excellent written and verbal communication skills.

• Strong commercial awareness and business acumen.

• Ability to influence stakeholders without direct authority.

• Ability to travel to proprietary and third-party events 6-10 times per year including occasional weekends.

Preferred

• Experience within professional services, consulting, financial services, insurance, legal, advisory or technology sectors.

• Experience supporting executive engagement programs, thought leadership campaigns or client-facing events.

• Familiarity with campaign measurement, sales enablement and marketing analytics.

• Experience operating in a global matrix organization.

Personal Attributes

We are looking for someone who is:

• Naturally curious and commercially minded.

• Comfortable working in ambiguity and creating structure.

• Highly organized and execution-focused.

• Able to connect detailed delivery plans with broader business goals.

• Relationship-oriented and collaborative.

• Calm under pressure and able to manage competing priorities.

• Skilled at bringing people together around a common objective.

• Proactive, resourceful and solutions-focused.

For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances. Aon is not accepting unsolicited resumes from search firms for this position. If you are a search firm, you will not be compensated in any way for your submission of a candidate, even if Aon hires that candidate. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Pay Transparency Laws

The salary range for this position (intended for U.S. applicants) is $85,000 - $100,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location. The salary range reflected is based on a primary work location of Chicago, Illinois. The actual salary may vary for applicants in a different geographic location. This position is eligible to participate in one of Aon’s annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan. Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon’s discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies. #LI-SP1 #LI-HYBRID 2590927