Senior Brand Manager Finish

City: Johannesburg

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The role of the Senior Brand Manager is to provide strategic leadership for the brand, driving long-term growth, profitability, and market leadership. The Senior Brand Manager is accountable for setting the brand vision, identifying growth opportunities, leading innovation, and influencing cross-functional teams to deliver superior business results. The role also includes developing marketing capability and providing guidance to junior team members where applicable.

Your responsibilities

Strategic

• Lead the development and execution of the brand's long-term growth strategy, ensuring alignment with category and business objectives.

• Identify and unlock growth opportunities through deep consumer, customer, and market insight analysis.

• Define and drive the innovation pipeline, from concept generation through commercialization, to deliver sustainable growth.

• Lead strategic market research initiatives and translate findings into actionable business and brand strategies.

• Shape category strategy and influence key commercial decisions to strengthen brand leadership and competitiveness.

• Ensure the brand maintains a differentiated market position through effective portfolio, pricing, and communication strategies.

• Partner with regional and global teams to influence brand direction and ensure alignment with broader business objectives.

Operational

• Own and drive brand performance, including market share, revenue, profit, and brand equity targets.

• Lead the development and execution of annual business and marketing plans while ensuring optimal deployment of marketing investments.

• Manage the brand P&L and marketing budget, ensuring delivery of financial commitments and return on investment.

• Collaborate with Sales, Trade Marketing, Finance, Supply Chain, and Regulatory teams to identify and execute growth opportunities.

• Lead the development of integrated communication, media, and activation plans to maximize consumer engagement and business impact.

• Monitor brand performance and proactively identify risks and opportunities, implementing corrective actions where required.

• Lead, coach, and develop Brand Managers and/or Assistant Brand Managers to build marketing capability and high-performance standards where applicable.

The experience we're looking for

• Bachelor's degree in a business-related discipline from a recognised university.

• Post Graduate degree is advantageous.

• Minimum of 5-7 years marketing experience within an FMCG environment.

• Demonstrated success in developing and executing brand growth strategies and delivering commercial results.

• Proven experience managing significant marketing budgets and leading innovation projects.

The skills for success

Strategic Brand Leadership, Business and Financial Acumen, Consumer and Market Insight, Leadership Advanced Analytical and Decision-Making Skills, Innovation and Growth Management, Leadership, Coaching and Talent Development

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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