Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit here for more information.

Laku6 is the leading AI-first end-to-end electronics recommerce platform in Indonesia where our technology has helped over 500,000 users sell their gadgets directly for cash or via Trade-In with leading eCommerce Partners. and in over 1,000 offline retail shops. We believe that making it easier for sellers to sell and safer for buyers to buy used-electronics and smartphones is a critical step to achieving that. Laku6 is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

Visit www.laku6.com/ for more information.

Job Description

Content creation (about 70%)

• Plan and run the monthly content calendar across Instagram, TikTok, YouTube, website/blog and CRM channels.

• Develop concepts, scripts and storyboards for short-form video, carousels, product showcases and campaign assets.

• Shoot, edit and publish content, including in-store, product and customer-story content.

• Produce content for campaigns, store openings, brand partnerships and promotions, in line with brand guidelines.

• Keep tone, visuals and messaging consistent with the brand across every channel.

• Track trends, formats and competitor content, and turn them into tested ideas.

• Brief and guide junior creators, freelancers and KOL/creator partners; review their work for quality and brand fit.

Reporting and analysis (about 30%)

• Track content performance: reach, views, engagement rate, follower growth, CTR, traffic and conversions where measurable.

• Prepare weekly content performance updates and a monthly content report for the Senior Marketing Manager.

• Analyse what works by platform, format and theme, and recommend changes to the content plan.

• Report on KOL/partner and paid-boost content results against targets.

• Maintain the content tracker and asset library so output, status and results are visible to the team.

• Contribute content KPIs and insights to quarterly marketing reviews.

Qualifications

• 4+ years in content creation, social media or digital marketing; experience in retail, e-commerce or consumer tech is a plus.

• Portfolio showing strong short-form video and social content.

• Hands-on skill with video editing and design tools (e.g. CapCut, Adobe Premiere/After Effects, Canva or Photoshop).

• Working knowledge of platform analytics (Meta Business Suite, TikTok Analytics, YouTube Studio, Google Analytics).

• Comfortable building clear reports in Google Sheets/Excel or Looker Studio and presenting insights.

• Excellent copywriting in Bahasa Indonesia; good English.

• Organised, self-driven, and able to manage several projects at once.

Additional Information

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.