Job Summary:

Job Requirements

About The Role & Team

The Walt Disney Company's Games & Digital Entertainment business is one of the world's largest licensors of games across multiple platforms. Our teams work closely with internal and external development partners to create original stories through high-quality games and experiences inspired by the worlds of Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios and more.

The Disney Digital Entertainment team is seeking a seasoned, player-obsessed Senior Manager, Community to lead community strategy and engagement across our most exciting projects. This role will help define how we connect with players, fans, creators, and community advocates - building trusted, two-way relationships that strengthen engagement, inform product and marketing decisions, and deepen affinity for our games.

Putting players and storytelling at the heart of everything we do, the Disney Digital Entertainment marketing team partners with world-class teams across Disney and top-tier industry talent to create community-first moments that inspire conversation, participation, and long-term fandom.

As a community strategist, player advocate, and creative connector, you will shape direct-to-player communications, champion the voice of the community internally, and develop programs that foster positive, inclusive, and meaningful engagement across platforms.

This role is ideal for an experienced community leader who excels at driving player engagement, fostering advocacy, and building authentic connections that inform strategy and strengthen our games, and shaping authentic connections that strengthen our games and deepen affinity for our games and experiences.

You will report to the Vice President, Marketing.

This is a full-time role

Key Responsibilities:

• Community Strategy: lead the development and execution of community strategies that grow, engage, and sustain player communities across priority projects. Define community goals, audience segments, engagement plans, and success metrics that align with brand, marketing, product, and business objectives.

• Player Engagement & Direct-to-Community Communications: Develop and manage community programming across player-facing channels, including Discord, Reddit, Twitch, YouTube, TikTok, and other platforms. Oversee livestreams, Q&As, playtests, community events, and creator activations, ensuring all messaging is timely, authentic, on-brand, and tailored to each audience. Partner with cross-functional teams to draft patch notes, announcements, and issue-response communications.

• Creator & Community Ecosystem Development: Identify and nurture relationships with content creators, streamers, and community moderators/volunteers, building a trusted network that amplifies engagement and supports a healthy, active community.

• Voice of the Player: monitor, synthesize, and share player sentiment, feedback, trends, and emerging issues with marketing, product, development, PR, customer support, research, and leadership teams. Translate community insights into clear recommendations that improve player experience, strengthen communications, and inform campaign and product strategy.

• Cross-Functional Collaboration: partner closely with internal teams and external partners to align community strategy with go-to-market plans, live operations, content beats, partnership opportunities, and franchise priorities. Serve as a trusted community lead who can connect player needs with broader business and brand goals.

• Community Safety, Standards & Crisis Response: help establish and uphold community guidelines, moderation standards, escalation paths, and response protocols. Support clear, solutions-oriented communications during sensitive issues, outages, player concerns, or fast-moving community moments.

• Reporting, Insights & Optimization: establish community health metrics and reporting frameworks to evaluate growth, engagement, sentiment, campaign performance, and issue trends. Deliver concise updates, postmortems, and recommendations for executives, stakeholders, and partners to continuously improve community impact.

• Leadership & Team Development: manage agencies, moderators, or external partners as needed, fostering a collaborative, inclusive, and player-first culture that supports both business outcomes and professional growth.

Required Qualifications & Skill:

• 7+ years of progressive experience in community management, social media, digital marketing, player communications, or related fields, with experience in games required (especially those that are live-service, online multi-player, etc.)

• Deep understanding of gaming communities, player behavior, fandom, creator ecosystems, social platforms, and emerging community trends.

• Strong familiarity with key community and social platforms, including Discord, Reddit, Twitch, YouTube, TikTok, and other forums, with an understanding of how audiences engage across each.

• Proven ability to develop and execute community strategies that grow engagement, strengthen sentiment, and support business, brand, and product goals.

• Strong direct-to-player communication skills, with experience developing community plans, messaging, content calendars, FAQs, event programming, and player-facing updates.

• Demonstrated ability to translate player sentiment, social listening, qualitative feedback, and quantitative data into actionable insights and recommendations.

• Experience partnering cross-functionally with marketing, PR, product, development, customer support, research, legal, creative, and external partners to align messaging and improve player experience.

• Experience managing community standards, moderation workflows, sensitive communications, and issue escalation in fast-moving, public-facing environments.

• Excellent written and verbal communication skills, with the ability to craft clear, authentic narratives for players, partners, stakeholders, and executives.

• Highly organized, detail-oriented, and comfortable managing multiple priorities, launches, live moments, and stakeholder needs simultaneously.

• Proven success leading, mentoring, or managing community professionals, agencies, moderators, creators, or external partners.

• Creative, collaborative, and proactive problem solver who is comfortable with ambiguity and energized by building new community programs from the ground up.

Additional Information:

Benefits & Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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Disclaimer

PAY TRANSPARENCY

The hiring range for this position in Glendale, CA is $155,500 to $208,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with Disney Online, which is part of a business we call Disney Consumer Products.

To learn more about Disney's guidelines on the use of AI for candidates, click here.

Disney Online is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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