Activation Marketing - Orthodontics

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Job Description:

Activation Marketing – Orthodontics – 3M Oral Care India (Based at Bangalore)

Demand Generation

• Marketing campaign Planning and execution for Orthodontic portfolio

• Define local social media/media/key platforms for communications

• Execute on End-user communications through multi channel approach to drive demand for OCSD products

• Recommendation on media buys

Sales Partnership And Engagement

• Delivering programs/promotions/new product materials to field sales

• Close alignment/partnership with sales teams to deliver programs

• Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities

Scientific Marketing Support

• Regulatory and legal alignment for

• Interfacing with Clinical specialists & SA&E team – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations

Marketing Requirements

• Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)

• Provides insights of local market, product performance, customer demand and feedback

• Liaison to the local functions like customer service, sales force, application engineering, regulatory

• Competitive intelligence

• Ensure local regulatory and packaging compliance for portfolios/programs

• Align to Campaign outcomes/input/results

• Capture and communicate the NPI voice of market, ideas, local needs

• Manage local calendar of execution

Marketing Updates

• Owner of the audience evolution – aggregate view of the local audience and articulating that to the management and Asia team.

• Ensure monthly reports and dashboards are shared with Asia team.

Channel

• Help build eCommerce capabilities of channel partners

• General and specific channel partner engagement/ execution of through channel marketing plans – via MDF and CIP programs.

• Syndication to the channel partner to drive local market growth

• Support Trade shows, Customer events

Primary Metrics

• Portfolio Performance % Growth / COGS of Orthodontic Portfolio

• Demand Generation activity performance

• Marketing Program execution and Impact (MROI%)

• Organic Local Currency growth %

• End user demand generation

Secondary Metrics

• Priority project completion

• Progress on local needs

Your Skills And Expertise To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Business and Marketing education and experience

• Minimum 3 years of experience in a Marketing role – preferably consumer facing roles

• Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)

• Knows customers and market dynamics, key market trends

• Knows Digital Marketing with an emphasis on consumer/ end customer marketing

• Has the personality to convince and engage sales teams

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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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