Senior Marketing Specialist, CRM Operations

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About the Role & Team

The CRM Operations team powers user engagement and lifecycle marketing across Yahoo’s portfolio of leading media and technology brands. We translate strategy into high-impact campaigns across email, push, SMS, and newsletters.

We are looking for a Senior Marketing Specialist to own end-to-end campaign operations, technical QA, and operational troubleshooting across multiple business units. In this role, you will lead high-precision execution while actively leveraging AI-assisted tools and automated workflows to accelerate speed-to-market, refine personalization, and maintain flawless campaign delivery to millions of users.

Responsibilities

• Execute CRM campaigns across email, push, SMS, and newsletters based on requirements provided by the CRM Strategy team.

• Build campaigns in CRM platforms, configure targeting and dynamic content, and perform thorough QA before launch.

• Support the execution and maintenance of recurring and triggered lifecycle programs, including updates and troubleshooting as needed.

• Work closely with the CRM Operations Lead to manage timelines, priorities, and execution details.

• Partner with CRM strategists, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup.

• Identify, test, and implement AI-driven efficiencies in daily operations, converting repetitive setup and auditing steps into automated checks and scalable templates.

• Apply established CRM operational best practices related to deliverability, personalization, and user experience.

• Execute A/B tests and campaign experiments and assist with compiling results and performance summaries.

• Maintain clear documentation and follow standard workflows, checklists, and QA processes.

• Communicate execution status, risks, and issues in a clear and timely manner.

Qualifications

• Minimum of 5 years of experience executing CRM or lifecycle marketing campaigns across email, push, SMS, and/or in-app channels.

• Hands-on experience implementing targeting logic and working with large audience segments.

• Working knowledge of HTML and the ability to troubleshoot common email rendering or coding issues.

• Experience with CRM and marketing tools such as Zeta, Moveable Ink, Stensul, or similar platforms.

• Familiarity with dynamic content or personalization scripting (e.g., Liquid) is a plus.

• Working understanding of data concepts such as user events, audience schemas, or campaign triggers; experience using SQL or analytics tools (e.g., Looker, Tableau) for basic validation or troubleshooting is a nice to have.

• Strong attention to detail, organizational skills, and ability to manage multiple deadlines in a fast-paced environment.

• Clear, collaborative communicator with a practical, execution-oriented approach.

• Demonstrated experience utilizing AI tools (e.g., Gemini, ChatGPT, Copilot) to assist with technical troubleshooting, code validation, or workflow automation.

• Proficiency with Google Workspace, Microsoft Office, and Photoshop, and comfort navigating internal marketing systems.

• BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience

Why Yahoo

This role offers the opportunity to work on high-scale CRM programs across Yahoo’s portfolio of products while remaining deeply hands-on in campaign execution. You’ll collaborate closely with experienced CRM operators, strategists, and technical partners and play a key role in delivering consistent, high-quality experiences to millions of users.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $65,625.00 - $136,875.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.