Shopper Insights Manager, Walmart (Bentonville, AR, US)

About the Role:

We have a current opening for a Shopper Insights Manager, Walmart and are actively reviewing applications.

Location: Bentonville, AR (Preferred) / Hybrid Reports To: Director, Shopper Insights

The Shopper Insights Manager, Walmart plays a key role within Ferrero’s Consumer & Shopper Understanding (CSU) organization by delivering shopping, category, customer and marketplace intelligence that supports business growth and customer decision-making within Walmart. The role serves as the primary shopper insights partner, leading shopper and category insights for the Walmart business and serving as a strategic thought partner to Walmart, Sales, Marketing, Category Leadership, and broader cross-functional teams. This role translates shopper, consumer, category, and retailer data into actionable recommendations that drive category growth, support customer objectives, and strengthen the company's position as a trusted Walmart partner. The role requires strong analytical skills, commercial acumen, consultative influence, and the ability to connect multiple sources of information into clear business implications and recommendations that influence customer and internal business decisions.

Main Responsibilities:

Business Partnership & Customer Support

• Serve as the primary Shopper Insights partner to the Walmart account team.

• Synthesize complex data sets into concise, compelling narratives that align with Ferrero’s objectives and Walmart’s strategic priorities.

• Develop and deliver actionable insights that support customer planning, business reviews, line reviews, assortment conversations, and joint business planning initiatives.

• Participate in customer-facing meetings and serve as the shopper expert.

• Develops compelling, insight-driven narratives that support both Walmart priorities and Ferrero growth objectives. Shopper & Category Insights

• Develop shopper learning plans that address critical business and customer questions.

• Conduct and manage shopper research utilizing a combination of DIY research tools and vendor partnerships.

• Integrates shopper research, category data, retailer information, syndicated analytics, and consumer understanding into actionable recommendations.

• Analyze shopper behavior to identify opportunities for category growth, shopper conversion, household penetration, basket expansion, and loyalty development.

• Assess evolving shopper needs and marketplace dynamics to identify emerging opportunities and risks.

• Support the development of shopper profiles, need states, demand spaces, and purchase journey insights.

• Assess omnichannel shopping behaviors and identify opportunities across in-store, pickup, and e-commerce channels.

• Translate shopper, consumer, and marketplace insights into customer-specific business opportunities.

Cross-Functional Partnership & Organizational Influence

• Collaborates with Sales, Category Management, Marketing, Consumer Insights, Analytics, and Trade Marketing teams to address business opportunities through shopper understanding.

• Promotes the use of shopper insights through effective storytelling, communication, and stakeholder engagement.

• Shares shopper learning and best practices across Walmart and broader CSU teams.

• Supports enterprise and portfolio initiatives where shopper understanding can strengthen decision-making and business outcomes.

• Contributes to the advancement of Shopper Insights capabilities through adoption of new methodologies, tools, and best practices.

About You:

• Bachelor’s degree in business, Marketing, Analytics, Economics, Psychology, Statistics, or a related field.

• 5+ years of experience in Shopper Insights, Category Management, Consumer Insights, Customer Strategy, or a related analytical discipline.

• Strong expertise in shopper insights methodologies and shopper research techniques.

• Proficiency analyzing Syndicated data (Circana, NIQ, Numerator). Experience supporting Walmart or other large retail customers.

• Strong analytical, problem-solving, and critical-thinking skills.

• Proven experience working with syndicated and retailer-specific data sources.

• Strong presentation, communication, and storytelling capabilities. Preferred

• Direct experience supporting Walmart.

• Experience with Walmart Scintilla and Walmart category review processes.

• Experience conducting shopper research and translating findings into commercial strategies.

• Advanced degree (MBA or related discipline).

Critical Competencies

• Strategic Thinking: Ability to connect shopper insights to customer and business growth opportunities.

• Data Integration and Insight Synthesis: Ability to synthesize across multiple sources to connect the dots and tell a clear, concise story.

• Analytical Rigor: Strong capability to interpret data and uncover actionable insights.

• Storytelling & Communication: Ability to simplify complexity and influence decision-making.

• Customer Orientation: Deep understanding of retailer objectives and category growth principles.

• Consultative Influence: Comfortable challenging assumptions and guiding strategic discussions.

• Collaboration: Proven ability to build strong relationships and work effectively across Sales, Marketing, Category Management, Consumer Insights, and Analytics teams.

Ideal Candidate Profile The successful candidate is equal parts analyst, strategist, and consultant. They are naturally curious about shopper behavior, passionate about uncovering growth opportunities, and skilled at translating data into actionable business recommendations. They thrive in a collaborative environment and are motivated by influencing decisions that create value for shoppers, Walmart, and the business. Target Experience: 5-8 years Level: Manager Ideal Backgrounds:

• Shopper Insights

• Category Leadership / Category Management

• Consumer Insights

• Customer Strategy

• Retail Analytics

• Walmart Merchant or Supplier Experience

Artificial Intelligence Disclosure As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

What We Offer:

Careers with caring built in - discover our benefits here.

The base compensation range for this position is $117,000.00 - $156,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.