Trade Marketing E-Commerce Channel Manager (İstanbul, TR)

About the Role:

We are looking for an experienced and commercially minded Trade Marketing E-Commerce Channel Manager to join our Trade Marketing & E-Commerce team in Istanbul. This role will be responsible for driving sustainable eCommerce channel and category growth by combining channel and customer development, digital shelf excellence, commercial planning and performance analytics.

Working closely with Sales, Marketing, Finance and Global eCommerce teams, the successful candidate will drive eCommerce channel and category growth by translating customer, shopper and performance insights into actionable commercial opportunities. The role will shape channel and customer development strategies, strengthen digital shelf execution, optimize portfolio and promotional plans, and support strategic collaboration with key customers. This is a unique opportunity for a commercially minded and data-driven professional who combines strong analytical capabilities with a passion for digital commerce, customer development and category growth.

If you thrive in a dynamic FMCG environment, enjoy transforming insights into action, and are motivated by delivering impactful business results, we encourage you to apply.

Main Responsibilities:

eCommerce Channel & Customer Development

• Define and execute the eCommerce channel and customer development strategy in line with the Company Plan

• Develop actionable commercial plans and support Sales with customer planning, offers and key negotiations

• Translate eCommerce, customer and category insights into compelling selling stories and commercial recommendations

• Identify commercial and retail mix opportunities to improve growth, performance and profitability

• Collaborate cross-functionally with Sales, Marketing, Finance, Trade Marketing and Global eCommerce teams

Digital Shelf & Content Excellence

• Drive Digital Shelf excellence, ensuring strong online product visibility and shopper experience

• Manage eContent, eMyPS, PIM, DAM, eMerchandising agencies and digital shelf tools

• Monitor eRetail Media and eCommerce execution, identifying gaps and recommending optimization actions

eCommerce Category & Commercial Planning

• Drive eCategory Management, portfolio evolution and Online/Offline consistency initiatives

• Manage eCommerce activity grids and support promotional, pricing and category growth plans

• Manage budgets, PR/PO processes and profitability-focused investments

Analytics & Performance Management

• Monitor channel and customer performance across sell-in, sell-out, category, competitor and shopper metrics

• Define eCommerce business targets with Sales and ensure structured performance follow-up

• Manage sell-out reporting, Power BI dashboards and relevant third-party datasets such as Nielsen and Ipsos

• Conduct pricing, profitability, portfolio and financial performance analysis to support commercial decisions

• Partner with Finance and Global eCommerce teams on KPI tracking and performance reviews

About You:

• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or a related field

• Preferably 5+ years of FMCG experience in eCommerce, Category Management, Trade Marketing, or related areas

• Experience in Digital Shelf, eCommerce Analytics, Category Development, or Omnichannel Commerce

• Strong analytical and commercial skills, with knowledge of pricing, profitability, and promotions

• Strong project management, problem-solving, and cross-functional collaboration skills.

• Proactive, results-oriented, with excellent communication and presentation skills.

• Advanced proficiency in Excel and Power BI.

• Fluency in Turkish and English

What We Offer:

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About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.