Mid-Level
Category Development Manager (Bangkok, TH)
POSITION SNAPSHOT
Location: Bangkok Company: Nestlé Department: Commercial Development Team Full-time Minimum 4 years’ experience in FMCG Category Management
A DAY IN THE LIFE…
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To identify business opportunities based on Market & Category insight, leading category development via Shopper Marketing activities.
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Gather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) across prioritized sub segment based on internal sell in & sell out data and shopper data
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Develop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.
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Build in depth understanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level (i.e. in-store roadshow, shelf display and sampling).
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Create annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.
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Provide market and internal business insight to develop pricing strategy across distribution channel.
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Communicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.
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Responsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in store.
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Support the development of NPD Trade Launch materials suitable to the customers profile.
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Lead and Provide guidance and selling tools to PNA (brand promoters) and Merchandisers team when approaching shoppers (i.e. incentive scheme, product training, shopper engagement tool)
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Ensure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation).
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Recommend and develop actionable in-store solutions based on a clear understanding on shopper behavior within the Category.
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Establish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.
ARE YOU A FIT?
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Minimum 4 years' experience in Trade Marketing/ Category Development and/or Marketing with Sales experience in FMCG is preferable
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Multiple stakeholders management
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Good command of English
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