Assistant Brand Manager, Lay's Deploy (12-Month Fixed Term)

Overview

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to leaders on the frontline, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s invited. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop, and grow our unique skill sets at work. Our supportive teams can fuel your professional goals to make a global impact. Join us. Dare for Better.

We are looking for a Deploy Assistant Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be temporary. Join us in shaping Türkiye’s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.

Responsibilities

• Support business decisions through data analysis and market, category, brand, and competitor tracking; identify performance trends, risks, and growth opportunities

• Support the management of Lay’s brand and product initiatives, including innovation projects and campaign execution from development to post-launch evaluation

• Contribute to the development and execution of brand campaigns through strong creative development, media planning, and communication execution

• Collaborate closely with internal stakeholders (Commercialization, Dx, Sales, Supply Chain, Insights, Legal, Corporate Affairs, Regulatory etc.) to identify opportunities and deliver business objectives

• Work closely with external agencies to ensure timely and high-quality execution of brand initiatives

• Partner closely with Dx and Sales to deliver effective shopper marketing, in-store execution, and retailer-specific activations across retail channels

• Ensure excellence in brand plan execution by managing key milestones, tracking performance, and driving continuous improvement.

• Monitor & report Lay’s A&M budget and ensure efficient investment aligned with brand priorities

Qualifications

• University degree with 2+ years of marketing, preferably brand management experience in FMCG companies

• Energetic, curious and fast learner with strong learning agility

• Strong analytical and problem-solving skills with the ability to manage multiple projects and priorities simultaneously

• Comfortable working with data and financials and able to translate insights into actionable recommendations

• Strong communication and stakeholder management skills with the ability to collaborate effectively across functions

• Creative thinker with a passion for building brands and delivering impactful consumer experiences

• Proactive mindset with a willingness to take ownership and continuously develop

• Fluent in English and Turkish (written and spoken)

• Flexible, resilient, and adaptable in a fast-changing environment