Marketing Analytics-Senior Associate

Bring data to the center of growth. In this role, you will help shape how we plan, test, and measure marketing acquisition campaigns end to end. You will partner with marketing, finance, and analytics teams to turn complex data into clear decisions. Your work will directly influence where we invest, who we target, and how we drive incremental value.

As a Marketing Analytics Senior Associate in Small Business Decision Sciences, you will deliver analytics solutions across the full marketing campaign lifecycle to drive measurable acquisition growth. You will translate business goals into testable strategies, rigorous measurement plans, and stakeholder-ready insights. You will collaborate with marketing, modeling, finance, and data teams to design, execute, and evaluate campaigns with strong governance and repeatable methods.

Job responsibilities

• Support financial and analytical optimization across the campaign lifecycle, from opportunity sizing through performance measurement

• Execute experimentation strategies by framing hypotheses, designing test and control approaches, and aligning on success metrics

• Support campaign execution by validating audience selection, measurement feasibility, and operational requirements

• Build impact models and financial business cases to guide audience, offer, channel, and funding decisions

• Develop reusable frameworks to evaluate incrementality, profitability, and return on investment using forecasts versus actual results

• Produce clear performance reporting and post-test readouts with actionable recommendations for senior stakeholders

• Leverage and help evolve analytic tooling and data environments to improve speed, scale, and consistency of insights

• Partner across modeling, finance, channels, and delivery teams to ensure solutions are implementable and aligned to standards

• Define and advocate for data requirements, including addressing data gaps, data quality, and lineage considerations

• Coach and develop junior team members on analytical methods, documentation practices, and stakeholder-ready storytelling

Required qualifications, capabilities, and skills

• Bachelor’s degree in an applicable field and 3+ years of marketing data and analytics experience

• Proficiency in data analysis languages/tools such as SQL, Python, SAS, R (or comparable).

• Experience with relational databases and big data platforms, including Snowflake.

• Hands-on experience delivering financial analytics and performance insights, including test design, pro forma estimates, and actual results measurement

• Proven ability to influence and communicate with senior stakeholders using clear, concise narratives

• Demonstrated experience supporting marketing strategy and end-to-end campaign execution

• Strong analytical reasoning and structured problem-solving skills, with the ability to translate complex data into actionable insights

• Working knowledge of extract, transform, and load concepts and how data pipelines impact analytics outcomes

• Experience building or using dynamic, self-serve reporting solutions and automated dashboards

Preferred qualifications, capabilities, and skills

• Experience using measurement approaches for attribution and incrementality across multiple channels

• Experience with scalable measurement frameworks that support auditability and repeatability

• Advanced experimentation expertise, including power considerations and practical test constraints

We do not offer any type of employment-based immigration sponsorship for this position. Likewise, JPMorganChase, will not provide any assistance or sign any documentation in support of any other form of immigration sponsorship or benefit including optional practical training (OPT) or curricular practical training (CPT).