Senior Brand Manager Purina (Specialist Brands) (Bucharest, RO)

We are looking for a Senior Brand Manager Specialist Brands to join our Purina PetCare business.

In this role, you will develop and execute marketing plans for Purina’s strategic brands, lead key brand initiatives, and manage complex projects across innovation, communication, media, digital, and portfolio development. You will collaborate closely with local and regional teams to deliver sustainable brand and category growth.

A day in the life of a Senior Brand Manager:

• Lead the development and execution of annual local Brand Plans and calendars, in line with Purina Z-EUR strategies.

• Monitor brand and category performance, identify opportunities, and recommend corrective actions.

• Act as the cluster representative for one or two leading market brands.

• Lead local innovation and renovation initiatives, from opportunity assessment and approval to implementation through the I2L process.

• Coordinate cross-functional teams and partners, including Sales, MDO, DSP, Finance, agencies, factories, and regional Purina teams.

• Develop a strong understanding of consumer and shopper behaviour, competitive activity, and market trends, both online and offline.

• Localize and implement Z-EUR communication assets across advertising, packaging, PR, sponsorship, and digital channels.

• Coordinate campaigns and ensure projects are delivered on time and in line with the marketing plan, on a market level.

• Build annual media briefs and optimize integrated 360° campaigns across relevant touchpoints.

• Manage investments and monitor the allocated budget throughout the year.

• Contribute to local e-business plans and lead digital initiatives across websites, e-commerce, CRM, SEM, and SEO.

• Monitor own and competitor pricing and recommend actions aligned with brand objectives.

• Develop product expertise and deliver training to veterinarians, customers, and internal teams.

What will make you successful?

• 5+ years of experience in Brand Management.

• Strong project management skills and excellent attention to detail.

• Data-driven mindset, with experience in competitive analysis, consumer research, and market trends.

• Demonstrated ability to manage multiple projects, campaigns, and product launches.

• Strong stakeholder management and cross-functional collaboration skills.

• Experience in digital marketing, including search, CRM, e-commerce, SEM, and SEO.

• Excellent command of English, both written and spoken.

• Previous experience in FMCG or pharmaceutical products is preferred.

What we offer:

• A culture that promotes inclusion, diversity, and innovation.

• International working environment.

• Hybrid and flexible working approach.

• Attractive salary package.

• Meal vouchers.

• Annual performance bonus.

• Christmas and Easter bonuses.

• Medical subscription for employees, spouses, and children.

• Modern office.

• Coffee and fruits.

• Bookster subscription.

• Pets@Work program.

Please apply with a CV written in English.

At Nestlé, we are committed to fostering an inclusive and respectful hiring experience from the very first interaction. We aim to make our recruitment process accessible for everyone, and we continuously work to create a fair and welcoming experience for all candidates. Individuals with disabilities are encouraged to apply, and we are open to offer support confidentially throughout the interview, assessment, and onboarding process. Join Nestlé and become part of a culture defined by respect, inclusion, and equity. Our commitment to these values ensures that everyone feels valued and accepted.