Brand Manager (Hong Kong, HK, HK)

About the Role:

The role of the Brand Manager combines strategic brand management with strong commercial ownership, translating category and brand strategies into impactful market plans. Working closely with Regional Marketing, Sales, Trade Marketing and other cross-functional partners, the position will shape portfolio priorities, communication, innovation and activation, while maintaining a strong focus on P&L, market share and competitive performance.

Main Responsibilities:

• Contribute to the development and execution of brand strategy and annual business plans, ensuring alignment with category priorities and overall business objectives.

• Oversee brand performance and investments, including P&L, budgets, portfolio priorities, pricing and key performance indicators.

• Shape brand positioning and portfolio strategy, identifying opportunities to drive sustainable growth and strengthen market competitiveness.

• Contribute to innovation and product development, leading relevant initiatives from strategic assessment through market implementation.

• Translate regional communication strategies into effective local-market plans across media, digital, consumer engagement and brand activation, working closely with agencies and external partners.

• Develop promotional and commercial activation strategies in partnership with Sales and Trade Marketing, ensuring strong and consistent execution across channels.

• Leverage consumer, shopper and market insights to identify opportunities, inform strategic choices and strengthen brand performance.

• Monitor market dynamics, competitive activity and business performance, translating insights into clear recommendations and action plans.

• Contribute to sales forecasting and cross-functional business planning, collaborating with Sales, Trade Marketing, Finance, Supply Chain and other key stakeholders.

About You:

• University degree in Marketing, Business or related field.

• Strong experience in brand management and consumer marketing, experience in FMCG MNC is highly regarded.

• Demonstrated ability to translate brand and category strategies into actionable marketing and commercial plans.

• Understanding of P&L management, portfolio strategy, pricing, media, consumer insights and brand activation.

• Strong analytical capability with the ability to translate market and consumer insights into meaningful business recommendations.

• Effective cross-functional and stakeholder management skills.

• Strong communication, project management and leadership capabilities.

• Fluency in English and Cantonese / Mandarin Chinese, both written and spoken.

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.