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Job Description:

Senior Finance Analyst – New Business

Commercial Finance New Games and Commercial Growth

Reports to: Commercial Finance Lead

Join King’s Commercial Finance team supporting commercial growth and new business across New Games and the Chief Commercial Officer (CCO) organisation. Working closely with the Commercial Finance Lead, you will deliver financial modelling, investment analysis and day-to-day commercial support.

You will help assess growth opportunities, understand commercial performance and evaluate new business models. This role offers an opportunity to apply banking, corporate finance or commercial finance experience within gaming, building repeatable analysis and processes as the portfolio grows.

Your role within our Kingdom

• Financial modelling and valuation: Build driver-based forecasts and discounted cash flow (DCF) models to assess investment requirements, cash flows, potential returns and long-term value. Use scenario and sensitivity analysis to test assumptions and risks.

• Commercial performance: Prepare regular reporting against forecasts and business cases. Analyse key forecast drivers, highlighting financial implications, risks and opportunities.

• Forecasting and planning: Coordinate inputs from business teams, Analytics and FP&A. Maintain forecast models and assumptions, validate data and resolve inconsistencies to ensure accurate, timely reporting.

• Finance partnership: Work closely with our Investment and Optimisation Finance team, incorporating their cost and headcount inputs into commercial analysis. Align assumptions and coordinate hand-offs to provide consistent day-to-day finance support.

• Business cases and project support: Support the Commercial Finance Lead with modelling for the long-range plan (LRP), portfolio expansion and Business Development, informing investment recommendations.

• Process improvement and communication: Improve reports and models , leveraging AI to streamline workflows. Respond to business queries and communicate financial insights clearly to finance and non-finance colleagues

Skills and experience

• Experience in investment banking, corporate finance, transaction advisory, Commercial Finance, FP&A or a related analytical role.

• Strong financial modelling and advanced Excel skills, including building auditable forecasts and valuation models, using DCF and assessing cash generation, investment returns and long-term value.

• Understanding of commercial drivers and new business models, including how customer behaviour, pricing, channel mix and commercial terms affect revenue and profitability.

• Proficiency with AI tools, with demonstrated ability to streamline modelling, analysis and reporting workflows, reduce manual effort and improve efficiency while maintaining accuracy.

• Strong attention to detail and confidence working with large datasets, reconciling information and challenging assumptions. Planning systems, Power BI or Looker experience is a plus.

• Clear communication and a proactive, collaborative approach, with the ability to own analysis, manage recurring deadlines and build effective stakeholder relationships.

• A genuine interest in gaming, player engagement and monetisation. Previous gaming experience is helpful but not essential.

• ACA, ACCA, CIMA, CFA or an equivalent qualification, is preferred.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. Around 200 million people play a King game every month. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.