Staff Specialist Digital Content Marketing Analyst

This role is the single point of truth for measuring content performance across the digital customer journey, connecting content impact to funnel progression, pipeline contribution, and customer experience.

As a Content Analytics Specialist, you will own and evolve the measurement framework for content performance, translating content strategy into clear KPIs, funnel logic, and structured reporting.

You will act as the business product owner for content analytics, defining requirements, managing implementation with analytics, data, and customer experience teams, and ensuring scalable, high-quality measurement capabilities are in place. The core focus of the role is not on building dashboards or technical implementation yourself, but on defining what needs to be measured and how, ensuring it is implemented effectively across systems and teams, and leveraging insights to drive continuous content and journey optimization. In addition, you will work closely with the Customer Experience (CX) team to integrate qualitative and quantitative customer insights, shaping the right questions, guiding analyses, and translating findings into actionable recommendations for content strategy and digital performance.

Your Role

Key responsibilities in your new role

Content Measurement Framework & KPI Definition

• Define, own, and continuously evolve the content performance measurement framework aligned with business objectives and customer journey stages

• Develop a clear KPI tree linking content performance to funnel progression, lead generation, pipeline contribution, and customer experience

• Translate strategic content objectives into standardized, measurable metrics and definitions across channels and teams

Analytics Product Ownership & Implementation Management

• Act as business product owner for content analytics, defining and prioritizing requirements for dashboards, tracking, and reporting

• Collaborate with analytics, data, and platform teams to ensure scalable implementation of measurement frameworks

• Define and maintain measurement standards, taxonomies, and documentation

• Ensure alignment between content analytics, campaign analytics, and funnel definitions

Performance Analysis & Optimization

• Leverage dashboards and analytics outputs to monitor performance and identify optimization opportunities

• Analyze conversion drivers, engagement patterns, and content effectiveness

• Deliver regular performance deep-dives with actionable recommendations

• Translate complex data into clear narratives

Customer Insights Integration (Quant & Qual)

• Work closely with the Customer Experience (CX) team to define key questions and analytical needs

• Integrate quantitative performance data with qualitative customer insights

• Identify content gaps and unmet customer needs

• Translate insights into concrete actions for improvement

Data Quality & Governance (Framework Ownership)

• Define requirements and standards for data quality and consistency

• Collaborate with relevant teams to ensure reliable data foundations

• Support reviews of data quality and measurement integrity

Your Profile

Qualifications and skills to help you succeed

• Master’s degree in field such as Business Analytics, Economics, Marketing, Data Analyst

• 5+ years of experience in analytics or data-driven marketing roles

• Strong experience in defining KPIs and measurement frameworks

• Solid understanding of marketing funnels and customer journeys

• Experience bridging business and analytics/technical teams

• Proven ability to translate data into actionable insights

• Strong expertise in analytics and visualization tools such as Google Analytics, Google Tag Manager, Google Looker Studio, Tableau, Power BI, or similar platforms

• Experience with data visualization principles and translating data into compelling insights

• Familiarity with CRM and funnel tracking concepts

• Familiarity with qualitative research methods (e.g. interviews, audience research) is a plus

• Strong communication and stakeholder management skills

What We Offer:

• The opportunity to shape and scale a global data-driven content strategy with high visibility and impact

• A high degree of autonomy and responsibility within a collaborative and innovative team

• A dynamic work environment with strong cross-functional collaboration

• Competitive salary and benefits package, including opportunities for professional growth and development

• Access to cutting-edge analytics tools, technologies, and continuous learning opportunities

Contact: umeshdatta.bamrule@infineon.com

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