Senior Manager Application Marketing

Contribute to the application strategy and develop application-related content for Bluebooks

Your role

Key responsibilities in your new role

• Contribute to the application strategy and develop application-related content for Bluebooks

• Develop and continuously maintain the application roadmap, including commercial and business-case assessments

• Capture application requirements and translate them into future product needs for Product Line roadmaps (P2S: Product-to-System)

• Monitor market and competitor trends and offerings at the application level; consolidate regional inputs into a comprehensive application market analysis

• Build and maintain the market model, segmented by application, product group, and region

• Help define the application value proposition, including clear value drivers for the Infineon offering

• Develop and update go-to-market (G2M) collateral showcasing Infineon’s system offering (reference designs and products), including power switches (Si/SiC/GAN), gate drivers, MCUs, auxiliary power supplies, current sensors, BMS, and security ICs

Your profile

Qualifications and skills to help you succeed

• A bachelor's degree in Electronics, Science, or a related disciplines required

• A minimum of 5 years of relevant professional experience in datacenter server rack applications, with preferred expertise in Battery Backup Units (BBU) and Capacitor Bank Units (CBU).

• Demonstrated strength in decision-making, leadership, and the ability to communicate effectively across all levels of the organization

• Proven ability to establish and maintain professional relationships with internal stakeholders and key customers, including Server ODMs and OEMs

• Experience functioning as a system and product strategist, with the ability to develop and shape roadmaps in alignment with future business demands

• A strong technical foundation complemented by a business-oriented mindset, reflecting a balanced blend of technical knowledge and marketing acumen

• Willingness to travel internationally, with a particular focus on Greater China and the APAC region

• Professional proficiency in both English and Chinese is required

#WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in?

We are on a journey to create the best Infineon for everyone. We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity. Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply. Please let your recruiter know if you need any accommodations during the interview process. Learn more about our various contact channels and about Diversity & Inclusion at Infineon.

chelsea.chen@infineon.com