Senior Manager Regional Application Marketing

Join a global leader in semiconductor innovation and play a key role in shaping the future of electric mobility by partnering with automotive customers. Apply your expertise in electrification, marketing, and business strategy to drive high-impact design wins and accelerate the adoption of next-generation EV technologies.

Your role

Key responsibilities in your new role

• Drive regional Go-to-Market (G2M) execution for e-Mobility applications, focusing on traction inverters, auxiliary inverters, and e-motor control.

• Identify, prioritize, and support strategic design-in and design-win opportunities in collaboration with Sales, Field Application Engineers, and Product Lines.

• Capture customer and market requirements to develop compelling value propositions and solution positioning.

• Provide application expertise, market intelligence, and competitive insights to support business growth.

• Support pricing, quoting, and commercial decisions to maximize profitable growth.

• Collaborate with internal stakeholders and ecosystem partners to accelerate customer adoption of solutions.

• Analyse customer feedback, win/loss trends, and market developments to improve strategy execution and business performance.

• Represent regional customer requirements and market insights in global roadmap, application, and product planning discussions.

Your profile

Qualifications and skills to help you succeed

• Bachelor's degree or above in Engineering, Electronics, Automotive Engineering, or a related technical discipline.

• 12-18 years of experience in the automotive, semiconductor, or mobility industry.

• At least 5 years of experience in Application Marketing, Product Marketing, Business Development, System Architecture, or a related customer-facing role.

• Proven track record of engaging with automotive OEMs and Tier-1 suppliers to drive design-in and business growth opportunities.

• Strong understanding of automotive electrification, powertrain, or advanced vehicle electronic systems.

• Strong commercial acumen with the ability to connect technical solutions to business value.

• Excellent communication, influencing, and cross-functional stakeholder management skills in a global environment.

• Flexible to travel domestically and internationally on short notice as business needs require.

#WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in?

We are on a journey to create the best Infineon for everyone. We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity. Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply. Please let your recruiter know if you need any accommodations during the interview process.

Learn more about our various contact channels and about Diversity & Inclusion at Infineon.

Recruiter: Nathan Kim (Nathan.Kim@infineon.com)