Working Student - Performance Marketing (f/m/div)

#WeAreIn to create tiny chips and big careers.

The future won’t wait... why should you? Join us and make a difference. Whether you join as a student, intern, or trainee, you'll be part of something real - real projects, real impact, and real opportunities to grow.

Are you in?

Your role

Join our Performance Marketing team to strengthen and scale our Lead Scoring and Lead Management capabilities. In this role, you’ll help optimize how we qualify, route, and activate leads across the marketing and sales funnel—using data, automation, and a new Customer Data Platform (CDP) to improve conversion and efficiency. You’ll work cross-functionally and drive implementations end-to-end to ensure measurable impact.

Key responsibilities in your new role

• Strength in Numbers: You support the continuous improvement of lead scoring models by validating, testing, monitoring, and documenting rules-based and data-driven scoring approaches

• Shape the Future: You contribute to optimizing a Customer Data Platform (CDP) by ensuring clean data flows, effective identity resolution, and actionable audience and lead attributes for scoring

• Take Responsibility: You steer a team of operations specialists and drive key lead management processes across the funnel

• Experience Project Management: You coordinate implementation workstreams, manage requirements, timelines, risks, dependencies, testing activities, and go-live preparations to ensure successful delivery

• Focus on the Future: You automate lead management workflows such as lead enrichment, scoring updates, routing processes, SLAs, and alerts to improve efficiency and speed-to-lead

• Stakeholder Management: You collaborate closely with Performance Marketing, Sales, RevOps/CRM, Data & Analytics, and Tech/IT teams to align scoring methodologies and operational processes

• Holistic Overview: You track funnel performance, analyze lead quality and conversion metrics, assess pipeline impact, and recommend data-driven improvements

Your profile

Qualifications and skills to help you succeed

• Study Field: You are currently enrolled in or recently completed a degree in Business Administration, Marketing, Data Analytics, Information Systems, Economics, or a related field

• (Work) Experience: You have gained initial experience in lead management, digital marketing, CRM, marketing operations, sales operations, or project coordination through internships, working student positions, or academic projects

• Interests: You are passionate about digital marketing, lead lifecycle management, workflow automation, and data-driven decision-making

• Work Style: You stand out through your structured, detail-oriented, and analytical way of working and can effectively coordinate multiple stakeholders and priorities

• Personality: You enjoy collaborating across functions, proactively driving improvements, and translating business requirements into scalable solutions

• Skills: You ideally have experience with CDPs, CRM or Marketing Automation tools, lead routing and scoring concepts, dashboards, reporting tools, or data quality assurance activities

• Language Skills: You have very good written and spoken English skills; additional language skills are a plus

Please attach the following documents to your application:

• CV in English

• Certificate of enrollment at university

• Latest grades transcript (not older than 6 months)

• High school report

Important information:

• Working part-time: The focus is on studies. That’s why working as a student employee during lecture period is limited to a maximum of 20 hours per week.

• Proper students (according to the German law) are welcome: To work as a student employee with us, you must be enrolled at a university and not have completed all of your exams or modules for your degree programme. You must not be in a semester of leave. We look forward to welcoming you to our team for at least 6 months.

• You should live close to the site: For good collaboration, it is important to us that you can come to the office regularly to integrate to the team.

#WeAreIn for driving decarbonization and digitalization. As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener. Are you in?

We are on a journey to create the best Infineon for everyone. We strive to create the best Infineon for everyone by embracing diversity and inclusion. We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity. Our hiring decisions are based on skills and experience. Even if you don’t meet every requirement, we encourage you to apply. Please let your recruiter know if you need any accommodations during the interview process.

Learn more about our various contact channels and about Diversity & Inclusion at Infineon. Mafalda Porto