Overview

As part of PepsiCo Canada’s Communications team, the Communications Analyst (contract) will be responsible for supporting external communications for the One PepsiCo Canada business. This is a 12-14 month contract role. The ideal candidate is a strong communicator, strategist and communications generalist with experience in corporate reputation, brand PR, content creation, and engagement measurement

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs

• A dynamic and inclusive culture that promotes you to bring your whole self to work

• Inspiring positive change for people and the planet with sustainability goals

• A supportive team that will encourage your professional growth and development

Total Compensation: $75,300 - $122,760

Responsibilities

• Serve as communications advisor to PepsiCo Canada’s marketing teams on external communications initiatives

• Support brand PR and corporate reputation plans that leverage creative ideas, media and influencers to support new campaigns, innovation launches, brand programming and other corporate priorities

• Provide thoughtful and timely review of external social media, influencer content, partnerships and sponsorships for potential reputational issues

• Regularly liaise and collaborate with PepsiCo Foods US, PepsiCo Beverages US, and PepsiCo brand and corporate communications team members as well as cross-functional stakeholders

• Stay informed of key issues and trends impacting the company and industry as well as current events that may impact programming

• Conduct media outreach to trade and local/community media on behalf of our brands

• Oversee and manage the work of agency teams, ensuring flawless execution, rigorous measurement and resources

• Support crisis and issues communications, as needed

• Provide functional comms support across Foods and Beverages

Qualifications

• Bachelor’s Degree in English, Communications, Journalism or related field

• 5-7 years of professional communications experience, preferably with 2 years within a PR agency with direct media and creator interaction

• Strong media relations skills including strategic planning and the ability to story-mine and pitch top-tier reporters

• Strong expertise in navigating influencer/talent/partnership programming and protocols

• Strong understanding of social media, including new and emerging channels and analytics

• Excellent oral and written communication skills – including presentations and media materials – and an ability to develop materials under tight timelines

• Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy

• Proven track record of driving successful, insight-based, high-impact creative communications programs that deliver against brand business objectives, on time and within budget

• Proven ability to interact with, manage, and influence cross-functional teams and agency partners, and work in a matrixed environment

• PR agency experience preferred.

Careers to Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants. This posting is for an existing vacancy.