Brand Manager - Smith's

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported. At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

For you:

• Competitive benefits package: Annual bonus

• Car allowance p.a.

• Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio

• Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)

• Lease Plan

• Health & Wellness programs: Discounted private health insurance

• Financial coaching

• Counselling sessions

• Flu vaccinations

• Skin checks

• Professional development programs

• Global career opportunities

Job Overview:

The Smith’s Brand Manager is accountable for driving growth across priority areas of the Smith’s portfolio, translating consumer, category and commercial insight into clear strategies and high quality execution. The role acts as an owner of defined portfolio growth platforms, partnering with the Smith’s Masterbrand lead and PepsiCo specialist functions to deliver integrated plans across brand, innovation, media, shopper and customer activation. Due to an internal promotion/transition within the team, we are now hiring for this role.

Responsibilities

• Drive portfolio and brand growth. Own the strategy and performance of assigned Smith’s portfolio areas, identifying the biggest opportunities to grow penetration, relevance, value share and profitability while strengthening the Smith’s Masterbrand.

• Lead Integrated Commercial Planning (ICP) and Annual Operating Plan (AOP) development. Translate human, category, customer and commercial insights into clear where-to-play and how-to-win choices for your portfolio, developing a focused three-year roadmap, annual brand plans and measurable Must Win Battles.

• Shape portfolio architecture and Revenue Growth Management (RGM) choices. Partner with Category, Sales, Shopper, Insights and Finance to define the role of sub-ranges, formats, packs and price points, improving range effectiveness, availability, value delivery and customer relevance.

• Partner with cross-functional teams to deliver consumer-led innovation and renovation. Indentify opportunities and deliver a commercially viable pipeline, partnering with Global teams, Insights, R&D, Commercialisation, Supply Chain and Finance from opportunity definition and learning plans through to launch readiness and post-launch evaluation.

• Deliver integrated Total Connections Planning (TCP). Partnering with Masterbrand owner and with Media, Digital, Shopper and Creative teams; develop connected plans across all media consumption behaviours. Ensure communications are insight-led, channel-right and designed to recruit and retain buyers.

• Own performance and investment discipline. Lead monthly performance diagnostics across scan, panel, ex-factory, brand health and media data. Manage investment, forecasts and agency scopes, prioritising activity that maximises ROI and delivers AOP outcomes.

• Mobilise the cross-functional team. Act as the day-to-day business lead for assigned priorities, creating clarity on decisions, owners, risks and next actions across Marketing, Sales, Category, Shopper, Insights, R&D, Commercialisation, Supply Chain and Finance.

Qualifications

• 5+ years’ FMCG marketing experience, with demonstrated ownership of brands, portfolios or significant growth projects.

• Ability to translate human, category and commercial insight into focused brand and portfolio choices, multi-year growth plans and executable AOPs.

• Strong understanding of CPG economics, customer and channel dynamics, P&L drivers, RGM principles and how marketing investment creates value.

• Strong analytical capability across scan, household panel, ex-factory, brand health and media data, with the ability to isolate growth drivers and recommend action.

• Experience briefing and leading creative, media, digital and shopper programs, with a clear view of the role each channel plays across the consumer and shopper journey.

• Proven ability to align and mobilise matrixed teams across Sales, Category, Shopper, Insights, R&D, Commercialisation, Supply Chain and Finance.

• Able to create clarity in complexity, make sound recommendations with incomplete information, manage multiple critical priorities and escalate risks early.