BIDDABLE MANAGER (Programmatic and Paid Social)

Reporting To: Biddable Director

Office Location: London Havas Village

About Us – Havas Media Network

Havas Media Network employees over 950 people in the UK & Ireland. We are passionate about helping our clients create more Meaningful Brands through the creation and delivery of more valuable experiences - Our Havas mission: To make a meaningful difference to the brands, the businesses and the lives of the people we work with.

The Havas Media Network spans London, Leeds, Manchester & Edinburgh, servicing our clients brilliantly through our agencies including Havas Media, Arena Media, Havas Market, Ledger Bennett, Forward Media and DMPG. This role is based in London’s King’s Cross along with the Havas creative group in what we call the Havas Village. We maximise collaboration and offer our clients a powerful combination of creative, content and media excellence, scale, agility and innovation. This means we can field our very best people and change our shape according to the needs of each client and brief we work with.

About our Digital Activation Team:

We’ve set the pathway to bring together our digital specialist teams across London, Leeds & Manchester by “Empowering Digital Excellence Together”, delivering on 3 core focus areas:

• Championing our Network Culture – by being deeply connected to our client teams, our agency teams & our specialist teams to unlock new ideas & deliver great work

• Igniting growth through innovation & curiosity – by creating best-in-market solutions, being brave to land new ideas through a culture of curiosity.

• Delivering Unrivalled effectiveness – by taking advantage of our scale to deliver our work more effectively.

OUR DIGITAL ACTIVATION TEAM:

All brands under HMN are serviced by a centralised digital activation function - a scaled team of 250+ experts spanning PPC SEO, affiliates, paid social, programmatic and commerce in the UK.

Our Biddable activation team consists of over 60 Programmatic and Paid Social experts. Teams consist of Executives, Managers, Directors and Business Directors – led by a Head of paid social and head of Programmatic.

We’re a highly motivated, energetic team with a passion for all things Biddable. We like great ideas combined with smart planning and a relentless commitment to results. We’re constantly innovating for our clients, working with all the key platforms in the latest formats to reach audiences in interesting ways.

THE ROLE:

This is an exciting position as a Biddable Manager within the Biddable team. You’ll be working across some of our biggest Global accounts within the Automotive and Travel industries, with a strong emphasis on agility as you work closely with your direct team as well as the local and global client planning teams.

Our managers are given the autonomy to work seamlessly across their client teams, providing outstanding biddable knowledge and leading biddable approaches for clients. Their knowledge is applied not only to campaign plans but also contribute to the wider team; helping to develop the biddable skills of those more junior as well as working on progressive innovative ideas with the directors in their team.

This role is responsible for the management and development of one Executive within the larger team. Our Managers are enthusiastic in building a strong culture of collaboration and support, playing a key role in our extensive training programme; delivering basic parts with others in the team as well as being involved in more advanced training to help their own development in an ever-changing landscape.

They have a wide network of specialist support within the rest of the team – across Trading, Planning and Supply - and report into the Biddable Director daily as well as to shape and deploy new biddable initiatives and client solutions, providing essential feedback and ideas. They will also work closely between the Paid Social and Programmatic teams and wider agency, working as a collaborative unit across their clients, building best practice, learnings and innovation across the entire Havas Group.

The role is perfect for someone who has had a background in Programmatic and/or Paid Social or has worked closely with various Paid Social and/or Programmatic platforms and is looking to take their career to the next step, advising and putting Biddable into action with clients. It also provides development opportunities in wider digital roles with wider exposure into other digital channels.

There is a big focus on training & development within the Biddable team, so candidates will not only be evaluated on their strengths but also their attitude to learning new skills.

Who we’re looking for:

• Solid planning and buying experience working with paid social and/or programmatic.

• Excellent understanding of the role of Paid Social and Programmatic in the wider media mix in order to achieve a client’s overarching business objective

• 18 months+ trading experience, ideally in Meta, DV360, TikTok, Amazon DSP, Twitter, Teads Ads Manager, LinkedIn and The Trade Desk as well as knowledge of adservers, especially CM360.

• Able to produce Biddable media plans & supporting rationale documents that demonstrate a high level of expertise and innovation

• Be client facing as necessary depending on the needs of specific accounts, as the Biddable specialist within the client team

• Working knowledge of audience forecasting and reporting tools as well as DSP audience insight tools

• Develop and evolve best-in-class client reporting including meaningful post campaign analysis and feedback

• Continually act as an ambassador for the agency at internal and external events, demonstrating our agency values and lending to the development of a great agency culture.

• Enhance their day to day work with innovation projects within the Biddable team that drive future opportunities

• Proficiency in MS Office, PowerPoint, Word and Excel

What you will be responsible for:

• Operate media planning and buying (when required) for your client portfolio on your channel in alignment with planning guidelines (omnichannel strategy) and usage of appropriate decision frameworks

• Ensure the smooth running of campaigns respecting deadlines

• Ensure client satisfaction on the campaign delivery and performance

• Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives

• Weekly reporting, client calls and post campaign analysis providing meaningful insights and future opportunities

• Pro-active presentations to promote programmatic capabilities both internally and externally

• Working closely with the Biddable Director to develop client and client team understanding of biddable

• Actively providing feedback to Biddable Director on the prioritisation of ways of working, new product features and capabilities.

• Ownership or active participation on wider biddable projects outside of day to day campaigns, e.g. measurement frameworks.

• Working across multiple digital media platforms including, but not limited to, Google Marketing Platform, Integral Ad Science, Lumen, etc.

• Managing day to day workload, and personal development of junior team members who will report into you

• Identifying training & development needs of junior members of the wider team and leading content for sessions where required

Who we’re looking for:

• A natural at working with multiple groups of people.

• You enjoy working autonomously but also within a larger team that work collaboratively.

• You’re open to new ideas and developing your thought leadership skills.

• You have passion and curiosity for the industry, and can demonstrate this passion in your output for clients

• Confidence with your own technical knowledge of Biddable but also just as comfortable in asking for support where needed from Trading specialists, or other members of the planning team – junior or senior

• You will ideally have had previous experience at Top 6 network agencies.

• Prior experience of client management and clear communication skills, able to present ideas with conviction and gravitas.

• Strong administration skills and an enthusiastic approach to other more menial aspects of the role.

• Conscientious and takes pride in the quality of your work

• Keen to contribute with ideas on new ways of working or processes that will benefit the wider team and/or agency

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Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.