Sr Product Marketing Manager, Media, Entertainment and Advertising

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

We’re at the forefront of the data revolution, building the world’s greatest data, applications, and AI/ML platform. Our ‘get it done’ culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.

Snowflake product marketers conceive of and execute go-to-market plans that drive awareness, adoption, and drive success for our customers. We are looking for a Sr. Product Marketing Manager to orchestrate go-to-market execution for the Media, Entertainment and Advertising (MEA) industries, scaling global programs, amplifying regional priorities, and ensuring our message resonates with Media leaders across industries.

This is a highly cross-functional role, working closely with Account teams, Field Marketing, Technical Sales, Industry specialists, and PMMs to align strategy with execution. The successful candidate will thrive on program orchestration, enablement at scale, and surfacing regional insights to shape global direction.

What You’ll Do

• Co-own and align marketing strategy for the MEA personas, ensuring plans reflect customer insights and empower the field to execute with impact.

• Develop and execute “big bets” by identifying opportunities for net-new integrated campaigns and targeted sales plays that accelerate adoption.

• Enable the field at scale by running programs, sales plays, and delivering relevant messaging that drive pipeline and revenue outcomes.

• Lead cross-functional working groups to ensure disciplined marketing program execution and alignment across teams.

• Champion outcome-driven selling by equipping sales teams with messaging and programs that tie Snowflake’s value to measurable customer impact.

• Translate Snowflake’s platform value into business value statements that resonate with decision makers across the MEA sub-verticals.

Our Ideal Candidate Will Have

• 5+ years of experience in product marketing, solutions marketing, or GTM strategy, within data, analytics, cloud, or AI/ML supporting the Media, Entertainment or Advertising industry.

• Demonstrated ability to orchestrate cross-functional GTM programs that scale across regions and resonate with diverse personas.

• Proven success enabling large sales organizations through impactful programs, sales plays, and messaging that drive measurable outcomes.

• Ability to translate technology value into clear business outcomes that resonate with decision-makers.

• Strong collaboration and influence skills, with the ability to align global strategy to regional execution.

• Excellent communication and storytelling abilities, distilling complex concepts into compelling, business-relevant narratives.

• Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions.

• An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement.

• Experience developing regional or industry-specific campaigns that complement global priorities is a plus.

• BS/BA degree preferred.

• Willingness to travel up to 25% of the time.

Snowflake is scaling fast across industries, and we need marketing leaders who can think strategically and execute with urgency. If you are energized by orchestrating programs, enabling the field, and amplifying the voice of the region to shape global impact, we’d love to meet you.

How will you orchestrate impact at Snowflake?

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $165,000 - $216,300.

• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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