Commercial Services - UK Country Commercial Lead

ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs

• Over 2 million members across UK and India

• Over $300 million raised in funding

• Over 2,800 Tideans globally

• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026

• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About the team

The Commercial Services team is responsible for enabling our members to access Tide tools which allow them to both sell to their customers but also to buy effectively and save time and money. Our aim is to make their commerce and customer management seamless, and manageable fully via Tide. We work closely with Product, BI, CRM, Sales, and Operations teams to translate member and market insights into appealing product enhancements, effective positioning, go-to-market strategies, and campaigns that enhance engagement and retention. We also develop and lead the GTMs for our website builder ‘Own Website’, eCommerce store ‘Own Website Plus’, a new Tide Online Network and customer lead generation and management, besides partner offers to give our members even more value and a suite of customer management tools, with an ambitious roadmap for the next 2 years to extend this offering even further. As a high-impact team, we move quickly from ideation to execution, learning and iterating throughout the process.

About the role

We’re looking for an exceptional Commercial Lead to lead Tide’s Commercial Services growth in the UK. You will sit at the heart of Marketing, Product and Performance, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across areas to deliver.

In this role, you will also be responsible for owning the full Go-To-Market approach, ensuring that all channels and member touch points are considered. This included the end-to-end in-app journeys, as well as the full suite of CRM, Acquisition and OBTM marketing. You’ll need to partner super effectively with both product and marketing teams to make this happen – excellent organisation and communication skills essential. And you’ll be the go to person for any performance and commercial questions.

Some of the things you’ll be doing:

• Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for products, ensuring revenue accountability and proactive identification of risks and opportunities.

• Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure campaign performance. You will then translate this data into clear recommendations that shape product positioning and communications.

• Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.

• Go-To-Market Strategy: You’ll lead Go-To-Markets across channels, partnering with excellent sales, operations and CRM marketing teams to deliver best-in-class marketing. You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans. You’ll be the enabler for many and guardian of the plan and hold others to account for delivery

• Stakeholder Management: As you’ll be working in a highly collaborative way, it will be key to communicate regularly with a wide range of stakeholders. This will include Tide’s Senior Leadership Team.

• Market & Competitor Intelligence: Lead ongoing market research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.

What we are looking for

• 7+ years’ product marketing experience in B2B SaaS, B2B2C, Lead generation, fintech or adjacent industries—ideally with subscription-based or tiered pricing products.

• Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals.

• Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.

• Proven track record of successful Go-To-Market – delivering holistic, high impact omni-channel campaigns (across sales, CRM marketing, in-app contact points)

• Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.

• Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.

• Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.

What you’ll get in return:

• Competitive salary

• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing

• Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)

• 24/7 Employee Assistance Programme

• 25 days holiday with the ability to buy extra days

• Professional L&D budget

• Referral bonus when you bring your friends to join Tide

• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution

• Spacious brand new office in Liverpool street with an all-day snacks bar

• Enhanced family-friendly leave

• 24 hours paid volunteering time off per year

• Flexible work from home or at the office arrangement

• Sabbatical leave

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

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