Principal, Mid-Market Content Strategy

Mid-market buyers don’t care about our products, they care about their problems. As Content Strategy Principal, you will own the end-to-end content strategy for Intuit’s mid-market audience, building a content engine that is mapped to the buyer journey and to the personas we sell to: their roles, their pain points, and the questions they’re actually asking at each stage, not our product taxonomy.

This is a principal-level individual contributor role with broad influence. You will define the mid-market content architecture - what we say, to whom, at which journey stage, in what format - and drive its execution across campaign, field, web, and sales channels. You will be the connective tissue between audience insight and everything the mid-market marketing team ships.

Responsibilities

• Own the end-to-end content strategy for the mid-market audience - a single, coherent architecture spanning awareness through decision, expansion, and advocacy.

• Build and maintain deep persona definitions for the mid-market buying committee (e.g., CFO, controller, heads of finance, operations, and HR), grounded in research, sales input, and customer conversations - anchored to their pain points, not our products.

• Map content to journey stage and persona, identify gaps, and drive a prioritized roadmap of content creation across formats and channels.

• Partner with demand generation, field marketing, and ABM teams so every campaign and event is fueled by the right content - and every content investment has a distribution plan.

• Set the mid-market narrative and messaging framework in partnership with product marketing, translating product capability into pain-point-led stories.

• Establish content performance measurement - engagement, influence on pipeline, and consumption by stage - and use it to continuously reshape the strategy.

• Build the content supply chain: briefs, standards, reuse and atomization models, and AI capabilities that allow the team to scale quality output.

• Serve as the mid-market audience’s editorial conscience - the person who ensures everything we publish sounds like it was written for the buyer, not for us.

Qualifications

• 10+ years in content strategy, content marketing, or integrated marketing for a B2B audience, with significant experience serving mid-market or enterprise buyers in SaaS or fintech.

• Demonstrated mastery of persona and journey-based content design - you’ve built content architectures around buyer pain points and jobs-to-be-done, not product feature lists.

• A portfolio that spans the full funnel: thought leadership, ungated and gated assets, web journeys, nurture content, event narratives, and sales enablement content.

• Strong analytical instincts - you use engagement, conversion, and pipeline data to find content gaps, kill what isn’t working, and double down on what is.

• Experience operating as a principal-level IC: setting strategy that other teams execute against, influencing without authority, and holding a high quality bar across many contributors.

• Exceptional editorial judgment and writing ability; you can elevate the work of agencies, freelancers, and internal creators.

• Familiarity with SEO/AEO, AI powered content operations, and CMS/martech workflows sufficient to build a scalable content supply chain.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Mountain View $205,000 - $277,500