Principal Product Marketing Manager, Accountant GTM

As part of the U.S. Marketing organization, the Mid-Market Marketing team is seeking a Principal Product Marketing Manager to build and own channel partner go-to-market for our mid-market portfolio, spanning QuickBooks Advanced and Intuit Enterprise Suite. Accounting and advisory firms, along with solution providers (VARs), are among the most influential forces in how mid-market businesses find, evaluate, and adopt financial management software — and this role exists to make those partner relationships a growth engine.

This is a 0-1 build. You will define how we earn trust with both accounting firms and solution providers, equip them to recommend and pitch our mid-market product portfolio, and build the feedback loop that keeps our roadmap and positioning grounded in what partners actually need from their clients' software. You'll need to be equally obsessive about both partner audiences — how each works, what they're accountable for, what makes them recommend one platform over another — and about the mid-market product set they're being asked to champion.

The ideal candidate has built accountant and/or solution provider programs before and can point to real partners who trust them. Deep credibility with the accounting/advisory and VAR communities, paired with strong product marketing and storytelling experience — especially within the financial management space — is what makes this role work.

Responsibilities

Partner Enablement & Pitch Motion

• Build the enablement motion for accounting firms and solution providers: what each needs to know, say, and show to confidently recommend and pitch Intuit's Mid-Market Portfolio to their clients.

• Develop the pitch assets, positioning, and talk tracks partners use with their own clients, built around how each partner type actually sells and advises.

• Identify and build relationships with the firms, solution providers, and segments that matter most to mid-market NTTF and win-back motion, particularly against legacy ERP competitors.

Partner Feedback Loop

• Establish an ongoing feedback loop with accounting firms and solution providers that surfaces what's blocking client adoption, where positioning misses, and what partners need from the roadmap.

• Bring partner insight directly into product and messaging decisions, so the mid-market portfolio reflects what partners are hearing from clients in real time.

Cross-Functional Partnership

• Partner with Sales, Partnerships, and Customer Success to connect partner advocacy to pipeline and win-back outcomes.

• Partner with the broader Mid-Market Marketing team to keep partner-facing messaging aligned with core product narratives and competitive positioning.

Qualifications

Required Qualifications

• 10+ years of product marketing experience in B2B SaaS, with exceptional storytelling and content development skills — ideally within financial management, accounting, or ERP software.

• Deep familiarity with (or demonstrated ability to quickly build fluency in) a mid-market product portfolio, with the product marketing skill to translate product capabilities into partner-ready pitch content.

• Demonstrated success building firm- or partner-facing programs — enablement content, pitch motions, or advocacy programs.

• Obsessive fluency in both audiences at once: channel partners and the mid-market business they advise.

• Proven ability to build and run a structured feedback loop that turns partner input into product and marketing decisions.

• Strong operator instincts — comfortable building process and structure in an undefined space.

Preferred Qualifications

• Deep credibility with the accounting/advisory and/or VAR community: real relationships, real understanding of how each partner type operates, is compensated, and makes software recommendations to clients.

• Experience marketing to or working within the mid-market business segment.

• Experience with ERP, accounting, or financial management software.

• Familiarity with competitive win-back motions against legacy ERP players.

• Experience building tiered partner or advocacy programs.

• Experience spanning both accounting firm and VAR/solution provider channels.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Mountain View $205,000 - $277,500 San Francisco Howard Street, CA $205,000- $277,500