IO Marketing Manager

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

职位描述

负责单个适应症或核心资产的整体商业规划与市场战略执行，对品牌业务表现及关键业务结果负责。通过深入理解客户、患者及市场需求，制定品牌发展策略和年度品牌规划，并通过跨职能协作推动业务增长和患者获益最大化。该职位不承担直接人员管理职责，但需要通过矩阵影响力领导跨职能团队，实现品牌战略目标和业务结果。

你的工作内容

支持TA Lead制定品牌战略与业务规划，执行指定品牌或适应症的中长期发展战略

• 基于客户需求、患者旅程、市场趋势及竞争环境分析形成业务洞察。

• 制定年度品牌计划、关键业务目标及增长策略。

• 建立关键业务假设，并支持商业决策及资源配置。

新产品上市及生命周期管理

• 支持TA Lead新产品、新适应症及重点业务项目的上市规划与执行。

• 推动上市前准备、上市执行及上市后优化工作。

• 负责品牌生命周期管理，持续提升品牌竞争力及市场表现。

• 与医学及市场准入团队合作，支持证据生成和市场发展。

市场洞察与客户策略

• 深入分析客户行为、市场动态及竞争变化。

• 组织和应用市场调研结果，不断优化品牌策略。

• 制定客户细分及目标客户策略。

• 推动客户导向的解决方案设计与实施。

整合营销规划与项目管理

• 制定并推动跨渠道营销计划实施。

• 设计和执行疾病教育、品牌推广及数字化营销项目。

• 管理关键项目时间表、预算及外部合作伙伴。

• 监测项目效果并持续优化执行质量。

跨职能协作与影响力领导

• 领导跨职能团队推动项目实施。

• 与销售、医学、市场准入、法规、BI&A及其他支持部门紧密合作。

• 与全球及区域团队协同，推动最佳实践在中国市场落地。

• 建立并维护关键利益相关方合作关系。

业务表现与财务管理

• 建立并追踪品牌关键绩效指标（KPI）。

• 分析业务表现并制定改进计划。

• 负责品牌预算管理及投资优化。

• 支持业务预测和经营规划。

合规管理

• 确保所有市场活动符合国家法律法规、行业规范及公司政策要求。

• 严格遵守公司商业行为准则及合规要求。

我们期待你

• 本科及以上学历，医学、药学、生命科学相关专业；

• 8年以上医药行业相关经验；

• 5年以上市场营销经验；

• 具备独立负责品牌或重点业务项目经验；

• 具备新品上市、适应症上市或生命周期管理经验优先；

• 具备优秀的市场洞察能力和战略思维能力；

• 具备优秀的项目管理及跨职能协作能力；

• 具备优秀的沟通影响力和利益相关方管理能力；

• 肿瘤领域经验优先，免疫肿瘤经验尤佳；

• 具备优秀的中英文口头及书面表达能力。

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit https://careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1604886 : IO Marketing Manager