Praktikum Online Marketing & Shop Management | LASCANA (w/m/d)

LASCANA, an own brand of Otto (GmbH & Co KG), is one of the leading multichannel providers for lingerie, underwear, and swimwear in Germany. We are represented nationwide with 27 of our own stores. In addition, there are over 900 shop-in-shop areas at renowned department stores in Germany and abroad, as well as LASCANA online shops in seven countries. We want to move forward. You too?

We are a team of 15 motivated individuals who are passionate about the development and marketing of www.lascana.de. In implementing projects, we work closely with various interfaces such as agencies, the assortment team, marketing, and others. For us, SEA, display advertising, CSS, or web tracking are our daily bread - and our passion! You can expect an open, dynamic, and good-humored team with whom it will certainly never be boring.

Many talk about "home office" - we talk about "hybrid or mobile work": You can work remotely for up to 50% of your monthly working time. Our teams decide, together with their manager, how they balance on-site presence and mobile work.

Dein Impact

• You work independently in daily business on the analysis, design, and optimization of our online marketing activities and the online shop (SEA, SEO, affiliate marketing, display advertising, newsletter, push notifications, etc.).

• You support in conducting campaign and competitive analyses.

• You juggle with key figures such as conversion rate, CPC, and CTR.

• You manage your own online marketing channel: the evaluation and creation of push & inbox messages.

• You support in the conception and implementation of e-commerce and shop management projects, such as the introduction of new shop features and the operational support of the shop and features on lascana.de.

• You create and maintain our teasers and content in the shop content management system.

• After your one to two-month onboarding, you have the opportunity to take on your own projects, such as the lascana.de Advent calendar.

Are you unsure if this internship suits you? – We would be happy to put you in touch with Elisa Tetzlaff or Benedict Ernst from the team.

Dein Profil

Must-have:

• You are an enrolled student in business or communication sciences or a comparable course of study, or you are in your gap year between bachelor's and master's degrees.

• You can support us immediately for 6 months.

• You are interested in e-commerce, online marketing, and digital trends.

• You work carefully, reliably, and bring a high willingness to learn.

• You enjoy discovering new topics and getting involved in different tasks.

• You are open to engaging more with AI tools and using them for your work.

• Your language level: German C1 (proficient language use) and English B2 (independent language use).

Nice-to-have:

• First Photoshop and HTML skills are an advantage.

• You are interested in numbers and want to understand how digital campaigns become successful.

• You are interested in gaining insight into the online world, the brand concept, and the product range of LASCANA.

Can you stay longer than 6 months? We offer the possibility, depending on needs and consultation with the team, to complete the internship for 9 months. Please contact us about this!

Deine Benefits

• Fachliche & persönliche Entwicklung Further training opportunities such as the OTTO Academy, digital learning platforms (e.g. Masterplan), mentoring, hospitations, open feedback culture, formats for career orientation, cooperation on theses, a dedicated supervisor, and direct contacts in the HR department

• Kultur & Zusammenarbeit Students@OTTO Community & Networks, Coworking & Social Spaces, leadership at eye level, flat hierarchies, independent & self-responsible work, regular employee surveys, Leading Principles, free hot drinks and diverse – including vegan – food options

• Vergütung & Zusatzleistungen Attractive compensation (1300 € - 2266 €), 15 % employee discount (on OTTO articles) as well as numerous benefits & employee offers (e.g. events, travel), 30 vacation days p.a., basic technical equipment

• Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, impulse lectures, get-together & board talk

• Work-Life-Balance Hybrid working model with up to 50 % remote work per month, flexible working hours (flexitime), 37.5h week

• Gesundheit & Wohlbefinden Mindfulness and stress management courses, company medical & psychosocial counseling

• Mobilität Subsidy for the Deutschlandticket, free parking, e-charging stations, StadtRAD stations

& many Benefits more!

1300€ - 2266€ pro Monat