Job Description

Job Title: SA&I Finance Vertical Leader

NielsenIQ Strategic Analytics & Insights (SA&I) team is looking for a Finance Industry Business Leader (Finance Vertical Leader) with both industry insights and business development capabilities.

This position will be responsible for the business development and client relationship management of financial services industry clients in China, deeply understanding the business challenges of clients such as banks, insurance, securities, wealth management, internet finance and payment platforms, and helping clients achieve business growth through consumer insights, brand research, customer experience management, market opportunity analysis and innovation research solutions, and promoting the continuous development of SA&I business in the financial industry.

We expect candidates to not only have excellent sales and client management capabilities, but also a solid background in market research or consumer insights, be able to conduct consultative dialogues with senior clients, and translate business problems into research and consulting solutions.

Key Responsibilities

(1) Financial Industry Business Development

• Responsible for the business growth of financial industry clients, achieving annual sales targets and business development goals.

• Develop and maintain client resources in banking, insurance, securities, wealth management, consumer finance, internet finance and other industries.

• Continuously explore new business opportunities and establish and manage a high-quality sales pipeline.

• Responsible for the entire process of project opportunity discovery, demand diagnosis, solution design, business negotiation and project signing.

• Promote the construction of long-term cooperative relationships with key clients and achieve client share growth.

(2) Client Management and Consultative Sales

• Establish and maintain senior client relationships.

• Deeply understand client business objectives and core pain points, and provide professional consulting advice.

• Translate client business problems into market research and insight solutions.

(3) Industry Insights and Solution Design

• Continuously pay attention to financial industry development trends and changes in consumer behavior.

• Deeply understand the research needs in the following areas, and work with the research team to design customized solutions and promote project implementation.

  1. Brand Health Tracking
  2. User & Attitude Research (U&A)
  3. Customer Experience Research (CX)
  4. NPS Projects, Customer Journey Research
  5. Customer Segmentation Research
  6. Product & Service Innovation Research
  7. Market Opportunity Assessment
  8. Brand Communication Effectiveness Assessment

(4) Internal Collaboration and Teamwork

• Work closely with research, analytics, client success and operations teams to ensure high-quality project delivery.

• Assist in promoting knowledge accumulation and practice sharing in the financial industry.

• Represent the company in sharing and communication at industry events and client events to enhance brand influence.

Qualifications

• Bachelor's degree or above.

• 10+ years of experience in market research, consumer insights, consulting or solution sales.

• Experience in business development and client management.

• Excellent communication influence and senior client relationship management skills.

• Strong business acumen and consultative sales skills.

• Market research company or consulting firm background having served financial industry clients.

Additional Information

/LP

Our Benefits

• Flexible working environment

• Volunteer time off

• LinkedIn Learning

• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion