Senior Brand Manager: Ciders

**FUNCTION: MARKETING GRADE: D2 LOCATION: WINDHOEK

PURPOSE** The Senior Brand Manager: Ciders is responsible for leading the strategic direction, growth, and profitability of the cider portfolio. The role drives long-term brand value creation through consumer-led strategies, innovation, integrated commercial planning, and world-class execution across all consumer touchpoints. The incumbent is accountable for building strong brand equity, growing market share, delivering sustainable commercial performance, and leading cross-functional collaboration to achieve business objectives.

QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree in Commerce, Marketing, Business Management, or related field

• 7 years’ experience in Brand Management, ideally in alcohol/FMCG.

• Proven track record of delivering growth on major brands.

• Experience managing integrated TTL/BTL marketing campaigns.

• Strong insight, analytical, commercial, and strategic capability.

• Excellent communication, leadership, and stakeholder management skills.

• Strong understanding of consumer behaviour, demand spaces, and market dynamics.

• Valid Driver’s license

KEY ACCOUNTABILITY

• Develop insight‑driven brand strategies aligned with business objectives.

• Understand and apply consumer segmentation, demand spaces, and typologies.

• Conduct and interpret market research to inform brand decisions.

• Map and optimize consumer experiences across all touchpoints.

• Ensure consistent brand identity, tone, and execution across channels.

• Lead TTL communication strategies, creative development and execution.

• Oversee digital, social, CRM, sponsorships, events, and influencer marketing.

• Drive integrated commercial planning with Sales, Key Accounts, and Trade Marketing.

• Align brand campaigns with trade marketing and route‑to‑consumer plans.

• Support brand P&L delivery and implement margin‑enhancing initiatives.

• Manage brand A&P budget, reporting, and ROI measurement.

• Identify innovation and renovation opportunities using insights and category analysis. Collaborate with product, packaging, and operations teams on innovative projects.

• Lead brand visibility, POS materials, and trade activations.

• Develop channel‑specific promotions and monitor performance across channels.

• Cross Regional Collaboration

• Lead and develop a Junior Brand Manager and manage agency partners.

SKILLS AND ATTRIBUTES

• Category, Portfolio and Brand Understanding

• Integrated Commercial Planning

• Strong consumer and market insight

• Brand strategy, creative development and execution excellence

• Commercial acumen

• Leadership & stakeholder management

• Analytical thinking & problem solving

CLOSING DATE: 26 OCTOBER 2026

Namibia Breweries Limited as an Equal Opportunity Employer is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. Preference will be given to Namibian Citizens and designated persons as prescribed by the Namibian Affirmative Action (Employment) Act, Act 29 of 1998.