Internship – Heineken Experience Marketing

Bringing the Heineken Experience to life through social media, creative storytelling and unforgettable guest experiences - that's a normal day as an intern in our marketing team.

The internship

We are seeking a highly motivated and creative individual to join the Heineken Experience team as a Marketing Intern. This internship offers a unique opportunity to gain hands-on experience in social media, communications, public relations and brand activations. You will work closely with the Social Media & Creative Specialist and the Content & Communications Specialist, supporting the team across three key areas:

1. Social media:

   • Content planning: Assist in planning the social media content calendar, organizing and scheduling the content for various social media platforms and ensuring a consistent and strategic approach to engage the audience effectively.
   • Content Curation & Filming: You’ll play a key role in collaborating with our creative agency to identify and select trendy, brand-aligned content for the Heineken Experience. This includes researching social media platforms for the latest trends, curating engaging ideas, and supporting the team during filming to bring these concepts to life.
   • Community engagement: Help monitor social media channels and support audience engagement by identifying relevant opportunities, trends and conversations.

2. Communications & PR

   • Copywriting: Assist in writing and proofreading a variety of marketing and communication materials, including website copy, campaign messaging, promotional content and internal communications for platforms such as Workvivo, Teams and the internal newsletter.
   • PR & media relations: Support the management of incoming media enquiries, maintain press materials and assist with PR activities.
   • Marketing campaigns: Support the execution of marketing campaigns, including out-of-home (OOH) advertising, partnerships and promotional activities from planning through implementation.

3. Activations

   • Guest activations: Assist in planning and executing guest activations at the Heineken Experience, helping to create memorable and engaging visitor experiences.
   • Events: Assist in organising events and collaborations with partners, influencers and media, helping coordinate logistics and ensuring smooth execution.

Your new team and workplace

The Heineken Experience is a brand experience located in Heineken®’s oldest brewery, in the heart of Amsterdam. The former brewery closed in 1988, when production outgrew the historic building. Today, it has been transformed into an immersive visitor experience and one of Amsterdam’s most recognisable attractions. We are an international, dynamic and enthusiast team aiming to promote the Heineken Experience to enhance and amplify the influence and impact of the Heineken® brand.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

What a day in the internship could look like

“No two days at the Heineken Experience are the same. After starting your morning with a coffee and a catch-up with the team, you might be brainstorming social content ideas, supporting a content shoot, updating website copy, or helping prepare an upcoming campaign. Throughout the day, you'll collaborate with colleagues across different teams, contribute to marketing and communication projects, and get a behind-the-scenes look at one of Amsterdam's leading attractions. Whether you're spotting the latest social media trends, writing content, supporting a PR activity or helping bring an activation to life, you'll have plenty of opportunities to learn, grow and make an impact.”

The unique you!

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• Proficiency in English: written, spoken and interpersonal.

• You are a creative thinker with a keen eye for content and storytelling.

• You are a marketing enthusiast, always up to date with the latest trends.

• You have strong written and verbal communication skills.

• You have excellent organisational skills and can manage multiple projects simultaneously.

• You are proactive, curious and eager to learn.

• You are a team player with a hands-on mentality.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

Conditions of HEINEKEN

1. You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.

   • In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
   • In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.

2. You reside in the Netherlands for the entire duration of your internship. Please note that HEINEKEN does not provide housing.

3. You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

During your time as an intern at HEINEKEN, you’ll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer you:

• A full-time internship, starting on February 1, 2027

• The duration of the internship is 6 months (to be agreed upon with your internship supervisor)

• Your home office will be located in Amsterdam

• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home

• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek

• You will earn 2 vacation days per month (based on a full-time internship)

• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed

Interested?

You can easily apply via the green “Apply Now” button. In addition to your CV, please include a motivation letter with your application, as we are very curious to hear your story and why this internship appeals to you. The hiring team will get back to you as soon as possible, but please note that the timeline may vary per internship vacancy.

We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you. So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.

If you have any questions about the vacancy, feel free to reach out via werkenbijheinekennederland@heineken.com.

Working at HEINEKEN

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.

Want to know more about our company? Click here.

Curious what working at HEINEKEN looks like? Have a peek on our Instagram or Facebook!