Ads Measurement Lead (UCAN - Total Audience Narrative)

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.

About the Role

As the Ads Measurement Lead, you will help to guide and execute the measurement strategy for Netflix Live Sports and Live Entertainment, serving as the dedicated point of contact for live research and measurement, cross-functional live stakeholders engagement, and 3P vendor management. You will bring deep expertise in live sports measurement and translate the strategy, methodologies, and currency models built for linear sports into a streaming-native approach. You will help lead Netflix's evolution toward alternative and first-party impression-based audience measurement and programmatic activation of live sports inventory. You will translate Live events on Netflix to our story-telling and weave that into what makes Netflix Live Events a must-buy for advertisers.

Key Responsibilities

• Lead end-to-end ad measurement strategy and execution for specific Netflix Live Sports events, including methodology evaluation, estimate generation, delivery & reporting, cross-functional stakeholder coordination, and post-event insights.

• Support the design and execution of custom surveys for Netflix Live Events along with leveraging syndicated research in story-telling insights for live event viewership narratives.

• Collaborate on and partner to evolve Netflix's approach to alternative measurement solutions for Live including first-party, impression-based measurement for live sports, and how that shift changes how inventory is estimated and reported on.

• Partner cross-functionally on programmatic strategy for live sports, including how dynamic ad insertion and real-time delivery affect measurement and reporting.

• Develop marketplace POV and thought leadership on sports media trends, sports viewership and fandom, methodology advancements, and competitive benchmarks in sports measurement and currency evolution.

• Serve as the dedicated internal lead for cross-functional stakeholder communication, vendor relationship management, and industry/ partnership management.

• Collaborate with cross functional teams including Market Activation and Ads Marketing to shape the external UCAN narrative and position the Netflix Ad Tier and Netflix Live Events as a must-buy for advertisers.

About You

• 10+ years of experience in media research and audience measurement strategy, with a strong grounding in live sports and linear-to-streaming translation.

• Comprehensive understanding of the Live sports marketplace, consumer insights and viewership trends.

• Deep, hands-on knowledge of existing third-party audience measurement solutions and first-party measurement approaches for live events in streaming.

• Direct experience managing Vendor relationships for Live Events and evolving alternative or impression-based measurement.

• Strong understanding of programmatic dynamics as they apply to live sports, including dynamic ad insertion and real-time inventory.

• Proven ability to independently drive strategic measurement projects and synthesize complex data into clear recommendations.

• Strong cross-functional collaboration skills, partnering with content stakeholders, product and engineering teams, live operations teams, marketing, comms, sales, and external vendors.

• Excellent executive communication and cross-functional stakeholder management skills.

• Comprehensive understanding of the advertising and media landscape, including advertiser needs and industry trends.

• Builder's mindset, proactive and eager to shape the future of live sports measurement at Netflix.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $250,000.00 - $410,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.