Marketing Events Program Manager

The Events Program Manager is responsible for planning, executing, and optimizing customer-facing and internal events that support Industrial Automation's growth strategy, brand awareness, customer engagement, and pipeline generation objectives. This role partners closely with Strategic Marketing, Sales, Business Leaders, Communications, Digital Marketing, Product Management, and external vendors to deliver world-class event experiences that showcase Schneider Electric's Industrial Automation solutions and thought leadership. The ideal candidate is highly organized, customer-focused, data-driven, and capable of managing multiple complex events simultaneously while ensuring flawless execution and measurable business impact.

Key Responsibilities:

Event Strategy & Planning

• Develop and execute annual event strategies aligned with IA business and marketing priorities.

• Manage a portfolio of trade shows, customer events, executive forums, roadshows, webinars, Automation Days, and industry conferences.

• Build event project plans, timelines, budgets, and success metrics.

• Identify opportunities to maximize engagement, lead generation, and customer experience.

Event Execution

• Lead end-to-end event management from concept through post-event evaluation.

• Coordinate venue selection, logistics, registration, travel, hospitality, booth design, and on-site operations.

• Manage relationships with event agencies, suppliers, and external partners.

• Ensure consistent Schneider Electric branding and messaging across all event assets.

Cross-Functional Collaboration

• Partner with Strategic Marketing to align events with campaign objectives and target audiences.

• Collaborate with Sales and Business Development teams to drive customer engagement and pipeline creation.

• Work with Communications, Content, and Digital Marketing teams to develop event promotion and follow-up campaigns.

• Coordinate executive participation, customer meetings, speaking engagements, and hospitality programs.

Measurement & Continuous Improvement

• Define KPIs and measure event success, including attendance, leads, pipeline influence, customer engagement, and ROI.

• Analyze event performance and provide recommendations for optimization.

• Develop executive-level reports and dashboards highlighting event outcomes and business impact.

Budget & Vendor Management

• Manage event budgets and ensure spending aligns with approved plans.

• Negotiate contracts and manage vendor performance.

• Track event expenses and deliver programs within budget targets.

Required

• Bachelor's degree in Marketing, Communications, Business, Event Management, or related field.

• 5+ years of experience in B2B marketing, events, program management, or field marketing.

• Experience managing large-scale trade shows, executive events, and customer engagement programs.

• Proven project management skills with the ability to manage multiple priorities simultaneously.

• Strong communication and stakeholder management skills.

• Experience working with CRM and marketing automation platforms.

Preferred

• Experience in Industrial Automation, Manufacturing, Digital Transformation, Process Automation, or related industries.

• Knowledge of demand generation and pipeline measurement.

• Experience supporting executive-level customer engagements.

• PMP, CMP, or similar project/event management certification.

Success Measures

• Event attendance and engagement targets achieved.

• Marketing-qualified leads and pipeline generated.

• Customer satisfaction and event experience scores.

• Budget adherence and cost management.

• On-time delivery of event milestones.

• Positive business impact and executive stakeholder feedback.

Key Competencies

• Strategic Thinking

• Program & Project Management

• Customer Focus

• Event Management Excellence

• Executive Presence

• Data & Analytics

• Cross-Functional Collaboration

• Budget Management

• Stakeholder Influence

• Problem Solving

Bring your marketing expertise to a role where you'll truly make an impact — apply today!

At Schneider, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work. Our Total Rewards is our way of saying: “We see you. We value you”. It’s more than just pay and benefits- it’s a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.

For this U.S. based position, the expected pay range is USD 117,600 - USD 176,400 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.

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Our Total Rewards package outlines all the benefits and support you’ll enjoy as part of the Schneider Electric team:

• Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.

• Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match.

• Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.

• Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace.

• Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits.

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€40 billion global revenue +9% organic growth 150 000+ employees in 100+ countries

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