SEO & GEO Manager

Company description

Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation: Publicis Spain, Leo Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Spark Foundry is a global media agency that exists to bring HEAT (Higher Engagement, Affinity, and Transactions to brands). By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Groupe, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises at the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines. Come and join us!

Overview

We are looking for an SEO & GEO Manager to join our team and lead the development and execution of integrated organic search and Generative Engine Optimization strategies that strengthen brand visibility, authority, and positioning across traditional search engines and AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews. This role is ideal for someone with 5+ years of SEO experience, a strong strategic mindset, and proven experience managing clients, projects, and teams. We are looking for a professional with a solid understanding of SEO and GEO, semantic optimization, AI-driven search, and omnichannel strategies, capable of translating emerging digital trends into business opportunities.

Working closely with clients and cross-functional teams across content, media, PR, analytics, and development, you will lead SEO & GEO strategies, manage and develop team members, oversee project performance, and ensure the successful delivery of integrated digital initiatives. You will also contribute to business growth by identifying new opportunities, participating in pitches, and driving innovation in an evolving search and AI landscape.

Responsibilities

• Develop and lead integrated SEO & GEO strategies to increase organic visibility, brand authority, and presence across traditional search engines and AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

• Lead and manage SEO & GEO projects and teams, ensuring strategic alignment, quality of deliverables, resource allocation, and achievement of client objectives.

• Act as the main point of contact for clients, building strong relationships, understanding business needs, and translating them into actionable SEO & GEO strategies.

• Define and oversee omnichannel visibility strategies, coordinating SEO, Content, Digital PR, Social Media, and other digital channels to strengthen brand presence across the search and AI ecosystem.

• Develop strategies based on semantic frameworks, topical authority, search intent, and content clustering, moving beyond traditional keyword-based approaches.

• Oversee technical SEO, content optimization, off-page strategies, website migrations, and digital authority initiatives.

• Lead GEO initiatives focused on improving brand mentions, citations, recommendations, and share of voice within LLM-generated responses.

• Leverage SEO and GEO platforms such as Profound, Omnia, Peec AI, LLM Pulse, Google Analytics 4, Google Search Console, and Semrush to monitor performance, identify opportunities, and guide strategic decisions.

• Define, monitor, and present SEO & GEO KPIs, combining traditional organic performance metrics with AI visibility, brand mentions, citations, and competitive positioning.

• Manage project planning, budgets, team workloads, and delivery timelines, ensuring operational efficiency and high-quality execution.

• Collaborate with internal teams across Media, Content, PR, Social, Analytics, and Technology to deliver integrated digital strategies.

• Identify new business opportunities and contribute to the growth of existing client accounts.

• Stay ahead of developments in search engines, generative AI, LLMs, and emerging technologies, translating industry changes into strategic opportunities for clients.

Qualifications

• Bachelor's Degree in Marketing, Advertising & Public Relations, Business, Communications, or a related field is desirable, or equivalent professional experience.

• Advanced level of English, which will be assessed during the interview by the Talent Team.

• 5+ years of professional SEO experience, including experience managing complex projects, clients, or teams, preferably within an agency or consulting environment.

• Strong strategic knowledge of SEO & GEO, including technical SEO, content optimization, digital authority, and AI-powered search ecosystems.

• Understanding of Generative Engine Optimization, including LLM visibility, brand citations, AI recommendations, and the factors influencing brand presence in generative responses.

• Experience designing and implementing omnichannel strategies that integrate SEO with Content Marketing, Digital PR, Social Media, and other digital touchpoints.

• Strong understanding of semantic search, topical authority, entity optimization, and content clustering.

• Experience with SEO analytics and research tools such as Google Analytics 4, Google Search Console, Semrush, Ahrefs, or equivalent platforms.

• Familiarity with GEO monitoring platforms such as Profound, Omnia, Peec AI, LLM Pulse, or similar solutions.

• Proven experience in client management, including strategic presentations, stakeholder communication, project planning, and performance reporting.

• Experience leading and developing teams, coordinating specialists, reviewing deliverables, and ensuring high standards of execution.

• Ability to manage project budgets, allocate resources, prioritize initiatives, and ensure profitability.

• Strong analytical and business-oriented mindset, with the ability to translate performance data into clear strategic recommendations.

• Excellent communication, presentation, negotiation, and organizational skills.

• Proactive mindset, leadership capabilities, and ability to adapt to a rapidly evolving digital landscape.

Additional information

Why join us? Because we offer reasons such as:

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.

• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".

• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.

• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.

• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘‍♂️

• Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.